Blog content

10 stats to consider when building a B2B content marketing strategy

Are you planning a B2B content marketing strategy for the next year?

Are you laying the groundwork for a content creation plan?

Looking to revamp your existing B2B content marketing program?

If you answered yes to any of the questions above, we collected 10 statistics to help you guide your strategy. We’ll take a look.

Content drives the buying process of your prospects.

In a recent survey, 67% of those polled said that in 2021, they relied more on content to guide their buying decisions than they did in 2020. (Source)

A variety of content for each stage of the buyer’s journey is essential.

Of B2B consumers, 44% said they consumed three to five pieces of content before making contact with sales. 16% consume between five to seven pieces before contacting sales. (Source)

Successful B2B marketers invest in content marketing.

Top performing B2B marketing teams allocate up to 40% of their total marketing budget just to content marketing. (Source)

Content is a conversion tool.

In a recent survey, 60% of people said they were considering buying a product after learning about it. (Source)

Content marketing costs less but produces more leads.

Content marketing often costs 62% less than traditional marketing but generates 3 times more leads than traditional marketing. (Source)

Blogging is an effective business when done consistently.

B2B businesses that blog regularly have, on average, 67% more leads each month than businesses that don’t blog regularly. (Source)

The content is preferred by your prospects and partners.

Almost 70% of recent respondents said they would rather find out more about a business through articles and content rather than an advertisement. (Source)

You need to write content for several types of buyers.

More than 80% of non-management employees have a say in the purchasing process. (Source) Something to keep in mind when creating buyer personas.

The majority of the buying decision is made before a seller is involved.

The majority of the buying journey, 57%, is already complete when a B2B buyer contacts the sales team. (Source)

SEO is a lead generator.

Search engine optimization (SEO) is a top source of lead generation for up to 33% of B2B businesses. (Source)