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Although it may seem like a daunting task, writing engaging content is easier than you think. By following the 10 tips in this article, you will be well on your way to publishing engaging blog posts.
1. Use bulleted and numbered lists
People skim through blog posts and only read the most interesting parts. The best way to make your blog posts easy for them to read is to use bulleted lists, which express important points in a simple format.
If you plan to use bulleted lists in your blog posts, keep the content concise. To make your bullet points more interesting, start each one with a verb. Verbs imply action and are therefore a powerful way to grab readers’ attention.
Also pique the curiosity of your audience a little. They will be interested if they see something promising and will keep reading for more information.
2. Present case studies
A case study is a great lead magnet. You can use your customers’ experience with your product or service to help convince your readers that what you’re offering is right for them, too.
Case studies are a perfect form of content if you have customers who regularly use your product or service and have a positive experience. You can even get feedback from your sales team when writing about a client. However, you will need the customer’s permission beforehand.
When writing your engaging content in the form of a case study, make the headline scannable and easy to read. If possible, include the customer’s name and the results they’ve had with your product or service.
The next step is to set the scene; that helps your audience identify with the customer’s world. You can also use a mini-story to highlight key points from the case study.
3. Include relevant images
Including high-quality images in your blog posts is an easy way to boost your SEO and drive more traffic to your website. You can use photos in different ways to attract readers, but make sure they are optimized for both search engines and social media platforms. They should be visually appealing and of high quality to get the most clicks and views. Also use images that match your brand image and voice.
4. Add value for readers
Content will engage readers if they see value in it. Paid online ads and SEO won’t improve your traffic or convert readers if a post doesn’t add value – actionable steps, helpful tools, important information, etc. In fact, if your post lacks value, you might as well throw away your own efforts.
If you’re writing a blog post about B2B financial software, for example, you have a specific audience you’re trying to reach. Your posts should engage them by showing how their particular problems are solved with your product and position your business or agency as a digital marketing agency as a go-to source.
5. Avoid vulgar jargon
To write a successful blog post, you need to consider the demographics, interests, and pain points of your target audience and avoid using jargon. Highfalutin lingo makes your blog posts pretentious. Your audience wants to read engaging content with simple words and clear concepts.
6. Share your story
Blogging can be good for your business, but not if you don’t know how to write engaging blog posts. The first step in writing a successful blog post is to research your target audience, which will help you write content they enjoy reading.
When writing about a difficult situation, for example, use stories that illustrate a human experience. Focus on how people feel rather than what they think. Ask your audience if they understand and ask for advice. Dive deep into your story by asking questions. Remember: stories are more compelling when they are human and personal.
7. Create attractive titles
If you want your blog posts to be seen, use compelling titles.
People read headlines and are more likely to share your content if it’s interesting. The H1 tag on your posts is similar to your post title. When writing a blog post, use an H1 header so readers can easily find the content they’re looking for. Then, use subheadings to further explain and organize the content of the post.
Titles also act as curiosity hooks, especially for creative and engaging content. A compelling headline will entice your readers to stop scanning and engage with the content underneath. You’ll also want to keep your paragraphs short, as they’ll be easier to read and give readers a better overview of the content. Use keywords in your headers to get your blog post noticed by search engines and therefore more people.
8. Maintain the Flow
The most effective blog posts are designed to hold the reader’s attention. Good posts need to have a distinct voice and a clear structure to draw readers down the page and entice them to read. They should answer the reader’s questions and provide actionable steps (which is why it’s essential to include your target audience in the writing process).
Avoid discordant repetitions of words and phrases. Every writer has “crutches” words they use frequently to explain ideas. Be careful with these words so your readers don’t get bored. Repetitive use of words can disrupt the flow of reading, so look for words you can substitute for your crutch words.
9. Go straight to the point
Don’t be afraid to simplify your messages to get your point across. This way, people can skim through the content and go to the end without heavy reading. A well-written article will help readers stay engaged. And if you’re looking to impress your readers, include authentic photos and videos.
Most bloggers try to appeal to a broad audience and avoid ruffling feathers when writing engaging blog posts. Unfortunately, this tactic tends to produce bland content. If you want to attract readers and generate interest, you have to challenge the status quo. By challenging your audience’s beliefs, you’ll create discussions, drive traffic, and prove to search engines that your site has engaging content. It will also attract like-minded readers who will return to your blog.
10. Provide a strong call to action
The final step in writing the most engaging blog posts is to end with a compelling call to action for your readers. While it might seem risky to bark commands at your potential audience, adding a well-thought-out CTA is a great way to encourage your audience to achieve whatever goal you’ve set for yourself. You can use custom CTAs to direct traffic to other pages, generate leads, and receive feedback from your audience.
Ultimately, using CTAs will help you gain more followers and traffic.
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When writing engaging blog posts for our own digital marketing agency, we follow the writing tips outlined in this article. Perhaps the most important takeaway is that every blog post should have a specific audience. So write for your audience.
If your niche is IT solutions, you need to use very different words and phrases than you would use if you were writing about hotels, for example.
By focusing on the audience, you will get more engagement for your posts.
More resources on writing blog posts
Five Surprising Ways to Write Addicting Blog Posts
The Content Traits of Top Performing Blog Posts
How to Write Persuasive Blog Posts: A Template