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10 tips to make your content marketing more productive and impactful

Content marketing includes many elements, from blogging to creating videos to social media. All of these can take up valuable time for small business owners and marketing teams. But there are little things that can make these tasks more efficient and/or more impactful. These tips from members of the online small business community can help.



Boost your brand by reusing old content

Your content can serve your business for more than a week or two. In fact, there are many ways to reuse content and offer it in new ways. Janice Wald of Mostly Blogging explore a handful in this post. And the members of BizSugar shared their own thoughts here.

Explore writing guest posts

If you want to grow your blog’s audience, it can also be helpful to share your expertise elsewhere. Guest blogging opportunities can help you build credibility and name recognition. Sharla Ann Matyjanka outrun the concept here.

Make sure your online content is accessible

Creating amazing content can only help your brand if it’s accessible. This includes ensuring it is available for people with any type of disability. This article from Search Engine Watch by Atul Jindal understand an accessibility checklist for content marketers.

Be clear about who your customers are

If you’re creating content for clients, you need to clearly understand what interests them. An ideal customer profile and/or buyer persona can help you narrow down your content and tons of other business strategies. This scientific article by Anastasia Voitehina dives into the difference between these concepts. So you can choose the model that best suits your business.

Make the most of your existing content

You don’t constantly need to create more blog posts and videos to benefit from content marketing. You can also scale by optimizing the content you have already produced. TonyPatrick details how to achieve this goal in this article from the Content Marketing Institute.

Gather ideas for your email newsletter

Your email newsletter requires unique content, just like your blog and social media. So you have to constantly look for inspiration and ideas. Ivan Widjaya actions some in this position of CEO of SMEs. And members of the BizSugar community commented on the post further here.

Create a content strategy that works

Content marketing is not just about constantly posting new posts. You need a strategy to get the most out of the content you produce. In this Duct Tape Marketing post and podcast, John Jantsch reviews creating a plan that works for your business.

Follow these social media trends in 2022

Social media can amplify your content strategy. But these platforms are constantly evolving with new algorithms and trends. To get the most out of your strategy in 2022, read on the relevant trends of the year in this MarTech article by Corey Patterson.

Make the Most of Facebook Organic Marketing

You don’t need to pay for ads to amplify your content on Facebook. There are still ways to get engagement and bring relevant customers to your page, as Michael Stelzner of Social Media Examiner details in this Publish.

Choose the right long-tail keywords

Most content marketers know how to include basic keywords in posts and titles. But long-tail keywords get even more specific. To learn on choosing these to improve your content strategy in this SEMRush article by Sergio Aicardi.

If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]

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