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10 ways to create more engaging content

Stop scrolling. This three word social media strategy is simple, easy to remember, and is essential to your social media success on all platforms, whether you are trying to build brand awareness or new business, or launch a new service. /product.

Today, people are scrolling through their news feeds on social media at lightning speed.

Success in social media is all about getting people to stop scrolling and getting them to engage with your content.

So how do you get people on social media to stop scrolling and pay attention to what you’re trying to share with them?

Here are some ideas on how you can create compelling social media content to stop scrolling for yourself or your organization.

  1. Use the 3-2-1 content model. Each week, aim to post three pieces of industry-related content, two pieces of “proud” content (content that makes your employees and community feel good), and one piece of content related to a product or company. service

  2. Headlines matter. You only have seconds to grab your audience’s attention and create an opportunity for meaningful engagement. This makes headlines and the first two lines of your LinkedIn posts (which essentially function as headlines due to their improved visibility) an important factor when creating content.

  3. Use visuals in every post. Creating visuals for your LinkedIn posts can turn your static text into engaging content that helps you market yourself.

  4. Take advantage of carousels. The carousel feature lets you share multiple visuals or documents in a single post, so you can share more without posting more. I find these messages elicit a great deal of engagement. You can share PowerPoint and PDFs, which are visually rich documents to help your subscribers dig deeper into your organization’s offerings. Note that once the post is downloaded, you can no longer edit or edit the document.

  5. Hashtags are essential to your content strategy. They help your audience find articles on relevant topics. Even if someone isn’t “following” you or your business, using relevant hashtags can help them discover your content if they are following that particular topic. It’s a free and easy way to increase your visibility and boost user engagement – if you use the right hashtags (remember there aren’t too many or not enough subscribers). As a general rule of thumb, always do your research to make sure the hashtags you use are relevant and appropriate for your brand.

  6. Use the owned media and softer side news. Hashtag holidays and events can provide consistent content throughout the year and allow you to showcase your staff and the more “people” side of your organization. Whether it’s Thanksgiving, Women’s History Month, or National Donut Day (one of my personal favorites), there’s something to post on almost every day of the calendar year.

  7. Integrate video into your content strategy. Video is 5 times more likely to generate engagement than other types of media. It allows you to bring complex subjects and other subjects to life in a way that the written word just can’t. Keep them short and authentic, and consider including clips from long webinars as promotional teasers.

  8. Reuse and reuse – with visuals (extra points for video). Consider promoting your latest blog post with a teaser video or turning your post into a video list. It’s a smart way to increase engagement.

  9. Research your competitor’s content. This will help you identify which tactics work for them (and which don’t) and what spaces your organization can fill.

  10. Include personalized images with every social post. I firmly believe that every social media post should come with an image, which helps people stop scrolling. Images that include people tend to do better than images without, especially if you’re the subject of the post or posting in your own personal brand name. Images with big numbers and quotes are also effective ways to capture the attention of your readers. I recommend staying away from stock photographs of people who are not associated with your organization or overused images that other organizations may use as well (for example, the structure of the covid virus).

Stopping scrolling on social media can be a challenge with a consistent flow of content posted per second.

Hope this article has given you some useful ideas on how you can capture the attention of your audience and have a stronger impact with your social media efforts.

Copyright © 2022, Stefanie M. Marrone. All rights reserved.National Law Review, Volume XII, Number 3