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2022 Tony Elumelu Storytellers Fund for Content Creators (Up to $2,000)

Deadline: July 29, 2022

Applications are open for the Tony Elumelu Storytellers Fund 2022. They are calling on emerging artists, journalists and content creators including bloggers, vloggers and podcasters whose work offers a more contemporary and authentic account of the entrepreneurship and entrepreneurs in Africa.

Celebrating and sharing the stories of entrepreneurs comes in many forms; a photo, drawing or painting of an inspiring figure can tell a thousand stories and transcend a thousand languages. Just as a great entrepreneur takes an idea and turns it into a profitable business, a great artist finds a muse and turns it into something relatable, intriguing and timeless – Africa No Filter wants to help you create that work.

They are particularly keen to support storytellers telling an interesting and unique story about entrepreneurship in Africa; the stories amplify unknown voices, challenge global perspectives and introduce contemporary narratives. The Tony Elumelu Storytellers Fund enables creativity and innovation – think about what you want your reader or viewer to take away from this work and what kind of impact you want to create, locally and globally.

Named after African patron, entrepreneur and philanthropist, Tony O. Elumelu, the project is jointly funded by Heirs Insurance and Heirs Life Assurance.


The Fund is awarded to content creators in two categories: media and arts.

  • Media includes bloggers, vloggers and journalists. Examples of projects: A series of published articles identifying innovative tech entrepreneurs, a vlog that highlights entrepreneurs in underrepresented areas, a blog that highlights new African innovations.
  • Art grants will be awarded to photographers, filmmakers, designers, painters and digital artists. Example of projects: A humorous and light-hearted short film telling the story of an 11-year-old budding entrepreneur, a series of photographs of the best entrepreneurs in Africa, etc.


  • The Fund will award grants worth between $500 and $2,000 to each selected entrant.


  • The candidate must be between 18 and 35 years old and live on the continent or in the diaspora;
  • They must have a platform or portfolio of work that changes stereotypical narratives about youth and entrepreneurship in Africa.


All applicants must apply once, using your best idea to apply. All Tony Elumelu Fund recipients must complete their projects by October 2022.

Click here to apply

For more information, visit Tony Elumelu Storytellers Fund.