Content connects a business with consumers not only to sell, but also to share information, humor and skills. But generating content ideas can be difficult.
Remember, content marketing is all about creating, posting, and promoting articles, podcasts, and the like that attract, engage, and retain an audience of customers.
Here are five content marketing ideas that almost any business can use in January 2022.
1. Start a podcast
Podcasting has evolved from a fringe medium to a common medium for sharing ideas.
In the United States, there are approximately 120 million podcast listeners, according to Statista. If they’re all adults, about 45% of Americans over 18 listen to podcasts.
Podcasts are therefore popular. They are also versatile.
A podcast can cover any topic. At the time of writing, Privycast, a toilet and bathroom entertainment show, had 42 episodes on Apple Podcasts.
While a toilet podcast can exist and even attract an audience, so can a podcast on fashion, tools, DIY products, fitness, and more. Every business can find an opportunity to start and maintain a podcast. Make it a New Years resolution.
2. Public Domain Day: January 1
In the United States, January 1 marks the time when creative works such as music, movies, and books can enter the public domain. This means that copyright protection for works in the United States has expired.
Creative works enter the public domain in America after one of the following three periods:
- 70 years after the author’s death,
- 120 or 95 years after the creation or publication of a multi-authored work,
- 95 years after publication for works created from 1923 to 1977.
All of these groups obtained an extension of copyright protection in the United States in 1998 with the Copyright Term Extension Act (CTEA). The bill has been dubbed the “Mickey Mouse Protection Act” since the famous character was first seen in 1928 and, as a result, Mickey’s copyright has been extended for 20 years with this law.
Another interesting fact about CTEA is that Rep. Sonny Bono sponsored the bill. Bono was an artist before he was a politician and is the first US Congressman with a number one pop single.
Public Domain Day offers businesses some opportunities for content creation. The most obvious are booksellers, music-related businesses, and art dealers, but many businesses will find ways to connect with the great works of the past.
For example, a used book seller might post a series of reviews. Each would feature a book that fell into the public domain in 2022. The series could begin with “The Sun Also Rises” by Ernest Hemingway. Next up could be AA Milne’s “Winnie the Pooh”.
3. Walk your dog during the month
January is the national month for walking your dog in some countries of the northern hemisphere. This event encourages people to go out despite the weather.
Content marketers in pet supply or pet food companies might have the best results with this topic, but Walk Your Dog Month might appeal to outdoor lifestyle brands as well. .
The idea could also be well suited for a listicle. Here are some examples of titles.
- “21 reasons to celebrate the month of walking your dog”,
- “15 ingenious ways to walk your dog”,
- “9 health benefits associated with dog walking”,
- “10 Mood Benefits of Walking Your Dog”,
- “8 Ways Dogs Are Good For You.”
4. Discovery of King Tut: January 3
On January 3, 1924, archaeologist and Egyptologist Howard Carter and his team found a large stone containing a solid gold coffin and the mummified Pharaoh Tutankhamun.
Cater had worked in Egypt since at least 1907 and had discovered Tutankhamun’s tomb in November 1922. But it took two more years to find the remains of King Tut himself.
King Tut was not a well-known pharaoh in Carter’s time. But due to the tomb’s richness and several Western museum visits, Tutankhamun is perhaps one of the most recognizable Egyptian pharaohs today.
The anniversary of the discovery (recovery) of King Tut is a content opportunity for many businesses, including any clothing, furniture, or home decor retailer with Egyptian or Oriental themed products.
5. Tweetstorm a Listicle
The term “tweetstorm” may have a negative connotation, but in this context it describes a long-running Twitter post extended in the form of a thread.
Start with a catchy post. Then fill in the subject by replying to your own message.
The tweetstorm format is a good way to promote a list. Imagine you have a list of 10 items. Write a “headline tweet” that introduces the concept. Then answer five times where each is one of the items on the list. Then post a link to the full article.
Here is an example of the “Phil of the 4-day week“Twitter feed.
The headline tweet reads: “I started posting SEO blog posts earlier this year. Today, about 200 people visit my site organically every day. “
I started posting SEO blog posts earlier this year
Now ~ 200 people visit my site organically every day 😊 🧵 pic.twitter.com/MjkTAsuUh9
– Phil from the 4 day week 👋 (@philostar) October 26, 2021
Phil continues with eight responses to create the thread. The first five are list points:
- Identify the topics to write about,
- Write a plan,
- Outsource writing,
- Wait patiently.
Phil also refers to an article on his site.
For your January 2022 content marketing, find several of your company’s top lists and promote them with a tweetstorm thread.