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8 Benefits of Content Syndication Marketers Should Know About

In today’s business world, there is no room for complacency for marketers. As the competition continues to grow fiercer than ever, lead generation is very crucial. In the internet age, content marketing has become an affordable and effective marketing tool. Businesses of all shapes and forms are committed to creating unique, high-quality content across various digital touchpoints.

Over time, Google continues to surprise us with frequent algorithm changes, compelling content, and digital marketers staying vigilant at all times to ensure content integrity. While creating high-quality content on a regular basis is an absolute must, it may not be enough. Content syndication is equally important to reach a wider audience, gain additional referrals, and grow your business.

However, many doubts surround the syndication of B2B content. For starters, is reposting content posted on third-party websites good SEO practice? Is recycling outdated content to generate organic traffic an effective marketing strategy?

If you are looking for answers to these questions, this blog is for you. Let’s understand the basics of content syndication and understand why it’s important.

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So what is content syndication?

Content syndication is a proven lead generation and content marketing strategy. This involves seamless hosting and distribution of B2B content to third-party websites and platforms.

The goal of B2B content syndication is to ensure your content reaches the right audience to generate relevant leads.

Why is B2B content syndication so effective?

search engine optimization

We hope you have a basic understanding of what B2B content syndication means. Now let’s look at the benefits of content syndication.

1. Tracks, tracks, tracks

Better and improved lead generation is arguably one of the most important benefits of content syndication. This content marketing strategy allows a business to generate more high-quality leads.

Content syndication is effective because there are tangible results. Unless you have the necessary experience and expertise, outsource content syndication to an agency. Not only will you have a clear idea of ​​the leads your campaign is likely to generate, but an agency will also create a strategy tailored to your business.

A trusted and reputable agency will help you generate lots of leads.

2. Reorient content – ​​from dream to reality

Content syndication is a dream come true for marketers looking to reuse content. After all, creating good quality content takes a lot of effort and time. Therefore, marketers are looking for opportunities and the best ways to reuse content, and content syndication opens that way.

B2B content syndication helps you reuse content without having to update, edit and modify it. Marketers only need to identify what content they want to reuse and who their target audience is. Content syndication will take care of the rest.

3. Go beyond the horizon, reach a wider audience

Target audience for syndication

If you want to increase your leads, prioritize demand generation. That being said, you need to proactively try to reach new customers. This is another major benefit of content syndication. It allows you to reach a wider audience locally and globally.

Content syndication has its own share of complications. That’s why it’s a good idea to let an agency handle content syndication for you. These companies syndicate your content through different platforms, channels, and websites that they own. Rest assured that your content will be targeted to relevant and experienced audiences.

4. More backlinks, better results

Link building with SEO

It is safe to say that the fate of your business website is largely influenced by Google. What is your website’s domain authority? What is the search volume of a widely used keyword in your industry? How can my website appear on the first page of a search result? This is where search engine optimization (SEO) comes in.

The purpose of SEO is to ensure that your website ranks higher in search results. Building backlinks is a way to rank high in search engines. Links from one website to another are called backlinks in SEO.

The cornerstone of content syndication requires users to create trustworthy links that lead to the original blog post and websites.

The search engine gives more credibility to a website if it has more backlinks to the original page. Your website will appear more frequently in search engine results, bringing you organic traffic.

5. Content syndication is economical

Content marketing or digital marketing as a whole is more affordable than traditional marketing materials. Content syndication is no exception. It’s cost effective and one of the best ways to generate lots of leads without spending a lot.

Even automatic content syndication will fuel the pipeline and attract leads that will keep sales staff active. This is only possible once expectations are managed and the follow-up procedure is completed.

There are many lead generation strategies that direct potential customers to your marketing funnel. This is true even if you have to pay. Here, third-party providers can also benefit since they have access to free content for their websites.

6. Brand awareness

Another major benefit of B2B content syndication is to build brand awareness. It allows existing brands to gain stature and new brands to emerge. Publishing niche and unique content on third-party websites regularly improves a company’s credibility and helps it establish a solid footing in the industry.

If more people know about your business, products, and services, the higher the chances of generating new leads. It’s important to understand that your products and services will only sell when people know about your brand. Therefore, creating brand awareness becomes very important, and content syndication helps you achieve this.

7. B2B Content Syndication Generates Real Engagement

The type of relationship a business has with its customers is a good indicator of the success of the business. If you want to build lasting relationships with your customers, consider content syndication.

8. Companies can syndicate different content

Please note that you can syndicate content beyond blogs and articles. Typically, you can also syndicate datasheets, white papers, case studies, videos, and webinars.

As a rule, the content is closed. This means that readers must fill out a form before having full access to the content. Make sure that descriptions or supporting summaries of content items differ from those on your website to avoid SEO penalties for such content. Also consider changing the title. Ask the content syndication provider to use a canonical tag to refer to the original source if possible.

Difference Between Guest Blogging and Content Syndication

In content syndication, you are not creating new content. You just repost it. On the other hand, guest blogging means you create and post original content on third-party websites.

Content syndication is more extensive than guest blogging, and that’s exactly why many marketers prefer syndication over guest blogging. In content syndication, you have to write a price and post it on your website’s blog page. Now you can syndicate the content you’ve created on other syndication and content platforms.

When you repost content, you save time and resources because you’re not creating new content. You can continue to generate leads even when you repost content. However, guest posts are not scalable.

After you write and guest blog on a popular website in your industry, it will stay there permanently. You may not publish or reuse it in the future. Therefore, content syndication is more scalable than guest blogging.

Final Thoughts – B2B Content Syndication Matters, Don’t Ignore It

As mentioned earlier, content syndication is every marketer’s dream come true. The word is written by Ann Hadley “our online words are our emissaries; they tell the world who we are” when forming syndication relationships sums up content syndication in the best possible way.

Content syndication is an essential part of demand generation. Therefore, if your content gets syndicated on the right platforms, you will start reaping the benefits of this amazing content marketing strategy. By now, we hope you have enough knowledge to get started with syndication.

This is the best way to scale your content marketing strategy. So what are you waiting for?

You can leave a comment below and tell us if you have deployed content syndication. What are the results ? We would like to hear from you.

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Feature image source: Picture by Digital Marketing of Pixabay

Image 1 source: Picture by Werner Moser of Pixabay

Image 2 source: picture by Melanie Deziel on Unsplash

Image 3 source: Picture by Digital Marketing of Pixabay