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8 consumer habits that will change your online content

Website visitors have certain habits that you need to understand to stay relevant and competitive in the online business world.

These habits include reading on mobile devices, scanning content (instead of reading every word), and the need for organization, among others.

Understanding these habits can help you adjust your content accordingly to better meet your readers’ needs and provide them with a good user experience. This, in turn, can help lower your bounce rate and ultimately increase your conversions.

Here are eight drinking habits you should be aware of:

1. PEOPLE LIKE TO READ ON MOBILE DEVICES

The first habit you need to understand is that many people are mobile addicted and frequently use smartphones or tablets more often than desktops or laptops to access the internet.

It is very important to keep these mobile users in mind when designing your website and creating your content.

This means having a website with a responsive design to make it accessible to visitors using all types of devices, platforms, and browsers, as well as writing content that appeals to mobile users. Here are some tips for creating mobile-friendly content:

• Write short, compelling headlines.

• Keep your sentences and paragraphs short.

• Write in simple language that everyone can easily understand.

• Upload the most important points of your content.

• Delete all unnecessary words and phrases.

2. PEOPLE SCAN CONTENT INSTEAD OF READING EVERY WORD

Another common habit among website visitors is scanning information. Most people don’t take the time to read the entire body of a webpage or blog post verbatim. Instead, they want to find information quickly.

For this reason, you should keep your paragraphs and sentences short and use subheadings, numbered lists, bullet points, and white space to break your content down into smaller sections for easier scanning and digestion.

3. MANY PEOPLE PREFER VIDEOS OVER TEXT

Many consumers prefer watching videos to reading text. Engaging and entertaining videos can quickly attract people and spark their interest.

You should therefore consider embedding videos in appropriate places in your content to grab the attention of video lovers and increase audience engagement.

4. PEOPLE ARE IMPATIENT

Website visitors are also very impatient. This habit is mainly due to the shortening of our attention span and the many options available to people these days.

This means that if the content on your website does not meet your visitors’ expectations, they will immediately bounce off your page. So, make sure that you deliver what you promised your readers in the article title.

Also avoid things that might turn people off, like writing in long blocks of text, technical or complex language, and hard-to-read font types and sizes.

5. PEOPLE RESPOND BETTER TO OBJECTIVE LANGUAGE

Most people respond better to educational and objective language rather than language solely focused on selling a product.

User experience researchers have consistently found that overly commercial language makes users reluctant to make a purchase. They don’t feel like they know the whole story of the product. Instead, they usually turn to Google for answers to their questions.

Many of these users never come back.

6. PEOPLE NEED ORGANIZATION

People who visit your website want to be able to easily find your content. You can think of organization in two parts: conceptual organization and visual organization.

Conceptual organization simply means presenting your ideas step by step so that there is a clear and logical flow to your writing. This is important to ensure a smooth transition from sentence to sentence, which helps readers understand your message more easily.

Visual organization involves formatting your content so that it appears clean and visually appealing to the reader. To do this, you need to break down your content using headings, subheadings, short paragraphs, white space, numbers, bulleted lists, etc.

7. CONSUMERS LOVE CONSISTENCY

People prefer websites that consistently post fresh and valuable content because they always know they’re going to learn something new with every visit.

For this reason, you need to have a schedule for creating and sharing content on different platforms in order to reach as many people as possible with your message.

Also, be sure to identify a specific writing style that works best for your audience and stick to it.

8. PEOPLE DON’T WANT TO THINK TOO LOUD

Finally, when it comes to their web browsing, most people are a bit lazy. They don’t want to have to work too hard to figure out what you’re trying to say. So you need to explain your points clearly using simple words that your audience can easily understand.

When you understand your website visitor habits and modify your content accordingly, it can go a long way to improving your user experience and increasing your overall conversions.


Scott Baradell is CEO of Idea Grove, a unified PR and marketing agency, and editor of the online publication Trust signals.