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9 easy ways to engage your customers with your content

While many marketers focus on getting the right content seen by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding your audience’s attention and encouraging them to interact with your content, your business, and each other creates that sense of community that so many consumers expect and love. To make your content more engaging, you’ll want to start with these nine tips.

Capturing your audience’s attention with your content is hard, but getting them to engage with it adds another layer of difficulty. What’s your best tip for making sure your customer-facing content is engaging?

1. Be specific

We do not produce any type of “clickbait” or fluff content. We write specific things that are beneficial to our target audience – not general things. So make sure that when you write, say, about marketing, you’re not just writing general marketing advice. I write marketing tips for real estate investors, pinball machines, or wholesalers, not just marketing tips for anyone. – Bryan Driscoll, Motivated leads

2. Gamify your content

You can make your website content more engaging by adding gamification elements. For example, we use spin-to-win pop-ups when a user gets halfway through one of our articles. Since this addition, we have seen a huge increase in conversions from our blog. I recommend you think about ways to engage your customers with your site content through games and hands-on interactions. – John Turner, SeedProd LLC

3. Ask questions

You can often get more engagement just by asking questions. Ending a blog post, video, or social media post or story with a question invites readers to respond. Ask them what they think about the topic you discussed or choose a specific point. When people respond, be sure to acknowledge them by responding. – Kalin Kassabov, ProTexting

4. Stay concise

Be brief. Your customers want you to get to whatever point you are going to get to quickly. Otherwise, they will go elsewhere. But if you are concise, your level of engagement should improve. If you can say something using five words instead of 10, do it. It’s so simple. – Andrew Schrage, Money Crashers Personal Finance

5. Provide value

When creating your customer-facing content, remember its value. Ask yourself what value your content brings to your audience, and if you can’t find any, you know it’s probably a waste of time. Providing value is what will keep your customers coming back again and again, so solving their problems and answering their questions is the way to go. – Stephanie Wells, Formidable shapes

6. Perform A/B testing

The best advice I can give is to A/B test because you never know what content your audience will like. Try different versions, different copies, iterate, try again, see what works best, then go all the way with the most engaging ad. Testing is what many companies often skip, but in my experience, it’s the most important step in a successful campaign. – Solomon Timothy, OneIMS

7. Post a Poll or Survey

If you want to make your customer-facing content engaging, consider adding a poll or survey to your posts. You can craft the poll to match the content of your message. A poll is easy and convenient to use, which increases the chances that your audience will use it. And pretty much every platform allows you to create one in an instant. – Blair Williams, MemberPress

8. Ask for “feedback”

I’ve noticed an interesting strategy on LinkedIn where people ask a question and then invite readers to use a “reaction” to show where they stand in relation to the question. For example, use a “like” to indicate that you agree or a “lightbulb” to indicate that you disagree. These posts have a lot of engagement. You can leverage this idea for your own posts in creative ways. – Syed Balkhi, WPBeginner

9. Add social proof

I have found that adding social proof to my content marketing strategy makes my posts more engaging. For example, if I post about one of our products, I include positive reviews from existing customers throughout the page. This strategy helps us build trust with new visitors and encourages them to continue to engage with our brand. – John Brackett, Smash Ballon LLC