So I’ve officially disrupted everyone legal.
The eagle-eyed TCPAWorld reader took a curious ad on LinkedIn today and sent it to me.
It turns out that a large law firm is trying to hire someone to blog to “enhance the firm’s position” as a top practice group.
It seems to me that if the company was actually a high-level practice group, they would probably already have people available to blog for them and wouldn’t need to seek specialist help on the subject.
It shows how competitive the legal blogging world has become since someone – *this guy* – went and weaponized it into the most powerful marketing platform the legal industry has ever seen… (I mean besides all the Sweet James billboard stuff and the “Accident” announcements on the buses and all that.)
Let’s call it like this: A big law firm trying to compete with the tsar using mercenaries. Flattering. And quite funny.
Here’s the job description – I removed the company name – so you can judge for yourself:
Consumer Financial Services content specialist to create compelling and distinctive thought leadership content for clients to enhance the firm’s position as the nation’s leading CFS practice. This position will report to the firm’s Director of Marketing Content as well as the leadership of the CFS practice group, and will work directly with the practice group’s attorneys and business development professionals to write and edit a variety of thought leadership content. The Consumer Financial Services Content Specialist may also be called upon to participate in other CFS-related content projects as needed.
I think I could apply.