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Airbnb CEO wants more hosts, TikTok leader touts content moderation and more

Brian Chesky, CEO of Airbnb is looking to add more rental units to its platformaccording to an article in the Financial Times.

To help attract new hosts, the company said it will increase the homes’ liability coverage to $3 million and offer users a “superhost” to help them get started with Airbnb. Referrals are also provided for those who enroll new users.

Chesky said he wanted to set an example to attract new hosts.

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He told CBS on Wednesday that he will rent a suite in his house and said he would bake users fresh cookies and offered a trip to the gym and a walk in the park.

“If I, the founder of Airbnb, do it, then you can do it too,” Chesky said in the interview.

Why is this important: Airbnb’s CEO needs new users and is taking an aggressive approach to communicating with new features to help him achieve his goal. Renting a suite in his house helps build transparency, and his addition of liability coverage, referrals, and help for new users to sign up communicates a more customer service approach, which could attract new guests.

TikTok CEO emphasizes content moderation as Twitter lays off staff

TikTok CEO Shou Zi Chew said Twitter takes a risk after laying off half of its staff, according to a Time report.

Chew said it was important for social platforms to employ enough staff to handle content moderation and security.

“I hope that day never comes,” he said with a laugh after being asked if TikTok would work after laying off half of its staff. “The way we are organized is such that we don’t need to lay off half the workforce to achieve the levels of efficiency we want to achieve.”

Chew’s comments came as The Information reported that the company is looking to hire 1,000 people in its office in Mountain View, Calif. and approaches fired Meta and Twitter workers.

He said TikTok had tens of thousands of content moderators and stressed he would do anything to keep the social platform afloat.

“For many tech companies, including ourselves, one of the biggest teams you’ll have is your trust and safety team,” he said. “It’s definitely worth the investment if you want the platform to remain a very secure platform.”

Why is this important: Content moderation is key to the success of social media and how others perceive it. Unlike Twitter, TikTok places a higher value on content moderators, but recent criticism of its ties to China, allegations of tracking US citizensand other content moderation issues have left some wondering about the motivations of the platform. Time will tell how TikTok responds to criticism.

More Americans Listen to Daily Podcasts, Study Finds

A new study indicates 18% of Americans 13 and older listen to a podcast every dayaccording to a report by Edison.

This figure was 15% last year.

“There have been some fluctuations in podcast reach from quarter to quarter as we have seen the start and end of quarantine restrictions, but this graph that shows the increase in podcast reach should be encouraging for the podcast community,” the company’s blog post read.

Edison said they expect these trends to continue.

“What makes (these stats) compelling is seeing an upward progression for our podcast reach data with no cliffhangers in sight,” the report said.

Why is this important: Podcasts are a simple and inexpensive way for communicators to share messages. The Edison Report shows that podcasts have continued to entrench themselves in the mainstream and are expected to retain their popularity in the future.

Company boosts sales by creating communication service after viral trend

A third-generation clothing store near the University of Alabama benefited from a viral dress trend around the school sorority rush and used the push to improve its business through social media, according to a story from Inc.

The store saw more references to The Pants Store as a variety of students who participated in the trend showed off their in-store purchases on TikTok.

Mentions of the store drove more traffic to the third-generation store’s site, and online sales there grew 600% year-on-year thanks to shoppers using the hashtag when posting videos of the store. their purchases.

@allieappleton

HUGE @pantsstore HAUL🛍🛍 #fyp #foryoupage #hugehaul #carry #tryonhaul #ootd #shoppants #pansstorestyle #preppy #goldengoosedupes #ootw #flickers #p

♬ original sound – Allie Appleton

Owner Michael Gee said he didn’t know why sales increased until his 14-year-old daughter told him about the TikTok trend.

And Gee acted quickly.

He added a two-person social media team to post regularly on his Instagram and TikTok pages.

“When you’ve been there for 73 years,” he told an Inc. reporter, “you have to adapt. I’m good at some things, but they’re definitely better than me. This is the world they live in.

The Pants Store now has around 80,000 Instagram connections and over 41,000 connections on TikTok. The social media work there has increased the company’s annual revenue this year.

“You have to trust your people and deal with it,” Gee told a reporter.

Why is this important: The store owner was unaware of TikTok until his online sales surged after college students took part in the online trend. It would have been easy to ignore the boost as a temporary blessing, but they quickly responded by creating a social media department to boost online sales. The store’s confidence in its communications department translated into increased sales.

Chris Pugh is an editor for PR Daily. Follow him on Twitter and LinkedIn. Send story ideas to [email protected].

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