A banana pudding store with a following in New Jersey has found its way to the East Village, with help from a smash burger counter located next door. Baonanaswhich operates two locations in Jersey City and has popped up in Smorgasburg in Brooklyn, extended with its first New York storefront in the East Village on March 5. It opened in partnership with 7th Street Burger, a popular burger shop next door that previously sold its puddings from a refrigerator.
Lloyd Ortuoste and Patricia Villanueva, owners of Baonanas, were already looking to open in New York, but those plans accelerated after the pudding company received a rave endorsement from Bella Hadid – to her 50 million followers – on Instagram in last September. The pudding was flying off the shelves on 7th Street, says owner Kevin Rezvani.
Baonanas has only been open in the East Village for two weeks, but business is already picking up, with the help of its next door neighbor. Rezvani offered customers a 20% discount on the store’s decadent banana puddings, which are mixed with ingredients like ube jam and graham crackers, while local followers of the New York-based brand Jersey showed up to support the opening. “I didn’t realize it would go so well,” he says.
Baonanas is open Thursday and Friday from 4 p.m. to midnight, Saturday from 12 p.m. to midnight and Sunday from 12 p.m. to 10 p.m.
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