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Broadcast Content Monitoring Solutions Market to See

Broadcast content monitoring solutions are mainly used to monitor, track and analyze the quality of broadcast content on different platforms such as TV and radio. Today’s media and broadcast environment requires adaptable, versatile, and advanced solutions to report outages, track broadcast quality, and quickly resolve the impact of identified errors. This would help provide true end-to-end visibility across the over-the-top (OTT) and broadcast distribution chain. The main objectives of OTT content monitoring are to ensure quality of experience (QoE), quality of service (QoS) and compliance monitoring. With the adoption of streamed content monitoring solutions, the main objective of broadcasters is to manage internet-based streams through multi-channel review, integrated recording and trust monitoring, as well as to extend operations and d reach more relevant viewers around the world. .

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The global broadcast content monitoring solutions market is primarily driven by the rapid evolution of media technology and the rapid expansion of media or content distribution across the globe. Media professionals are emphasizing acquisition of advanced solutions capable of delivering efficient power management, cross-platform content support and immersive image delivery due to strong growth in broadcast of content. Additionally, increasing demand for broadcast content monitoring solutions among broadcast service providers is expected to propel the global broadcast monitoring solutions market. This is mainly due to the increase in demand for versatile monitoring solutions among service providers to provide the highest level of service quality and experience to customers. In addition, increased pressure on service providers to deliver content across multiple on-demand and linear platforms necessitates content monitoring solutions, which in turn is driving the market for content monitoring solutions delivered across the world.

The growing demand for cloud-based broadcast content monitoring solutions for real-time content monitoring is expected to fuel the demand for broadcast content monitoring solutions across the globe. Additionally, cloud-based content monitoring also enables monitoring of content in geo-restricted regions and streams, as well as heightened monitoring, especially with server-side ad insertions. However, lack of awareness about the benefits associated with broadcast content monitoring solutions and lack of qualified personnel are major factors expected to hamper the global broadcast content monitoring solutions market.

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The global broadcast content monitoring solutions market can be segmented on the basis of component, type of deployment, end user and region. Based on components, the broadcast content monitoring solutions market can be divided into software and services. The services segment can be subdivided into managed services and professional services. In terms of deployment type, the market can be divided into on-premises and cloud-based. The cloud-based deployment model is expected to fuel the demand for broadcast content monitoring solutions in the near future. In terms of end user, the broadcast content monitoring solutions market can be categorized into satellite service providers, cable TV service providers, OTT content providers, telecommunication service providers and IPTV service providers .

In terms of region, the global broadcast content monitoring solutions market can be segmented into Europe, North America, Middle East & Africa, South America, and Asia-Pacific. The North America broadcast content monitoring solutions market is expected to grow at a substantial rate over the forecast period. This is largely due to the growing adoption of broadcast content monitoring solutions among broadcasters, as they allow broadcasters to effectively monitor their content through their preferred channels and allow them to focus on their core capabilities. The Asia-Pacific broadcast content monitoring solutions market is expected to grow significantly over the forecast period. Increasing acceptance of cloud-based technology and growing demand for advanced content monitoring solutions among broadcasters in countries such as China, Japan, and India are expected to create new opportunities for the market for broadcast content monitoring solutions in Asia-Pacific.

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Major players operating in the global broadcast content monitoring solutions market include Knowledge Focus, Actus Technology Corporation, Oath Inc., Arbor Media, CARMA International, Inc., and Mediaproxy Pty Ltd.

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