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Developer of former Six Flags site hires retail and restaurant recruiter

Bayou Phoenix LLC, the company chosen to redevelop the New Orleans East property that housed Six Flags and Jazzland, hired a company to help recruit retail businesses to the site.

The Retail Coach will focus on attracting new stores and restaurants to the area, according to a press release.

Founded in 2000, the company has offices in Mississippi and Texas. It has recruited retailers such as Target, Costco, Kroger, Hobby Lobby, Academy Sports & Outdoors, HomeGoods and restaurants such as Chili’s and Panda Express, along with hundreds of others, according to its website. The Retail Coach is led by Founder and CEO C. Kelly Cofer and President Aaron Farmer, and has worked with hundreds of municipalities in over 40 states.

Image courtesy of Bayou Phoenix LLC

The 227-acre site near the intersection of highways 10 and 510 has been vacant since Hurricane Katrina. Bayou Phoenix, a consortium between local general contractor TKTMJ, Troy Henry of Henry Consulting and Dallas-based developer Hillwood, was selected in October 2021 as the successful bidder to redevelop it.

They plan to build a sports complex, destination hotel, indoor/outdoor water park, family entertainment center, and shops and restaurants, according to a press release Wednesday. A $100 million logistics hub, residential component, travel hub, and STEM district were also discussed.

Numerous proposals to redevelop the property have been proposed and failed over the years.

Real estate analysts said local and federal funding will likely be required for the current proposal to go ahead.

Types of financing Bayou Phoenix might seek include a hotel tax rebate, bonds, property tax abatement, sales tax rebate, site improvements, or district tax increase financing ( TIF).