AUBURN HILLS, Mich., April 19, 2022 /PRNewswire/ —
- Launching three reality TV-style webisodes on Tuesday, April 19 on DodgeGarage.com which features the final 10 contestants competing in high-stakes challenges
- Fans can tune in to see if their favorite makes it all the way, with the premiere of the second episode friday april 22followed by the grand finale on Tuesday, April 26 (HEMI® Day) when the chief donut maker will be revealed
- Webisodes include celebrity appearances by champion wrestler Bill Goldberg, Joey Wells and will “spank” hortons from by Kevin Hart Muscle Car Crew, NHRA Champion Matt Hagan and sports facilitator Katie Osborne
- As chief donut maker, the winner will help tell the epic evolutionary journey of the Dodge brand, from old-school muscle to electrified muscle future from a fan’s perspective.
- The search for the chief donut maker is part of the brand strategy Never lift plan, which provides a 24-month roadmap for Dodge’s performance future
- HEMI Day (April 26), celebrated by Dodge and Mopar fans everywhere, is a reference to the legendary 426 cubic inch HEMI V8 built from 1964 through the 1971 model year
The Dodge brand’s search for the “world’s greatest automotive job,” which began in January, is about to come to its supercharged, head-spinning conclusion. With more than 173,500 applications submitted for the coveted position, the brand announced the top 10 finalists last month. From now on (tuesday april 19), Dodge will begin airing three reality TV-style webisodes on DodgeGarage.com. Episodes feature the top 10 finalists competing in high-stakes challenges to prove they have the knowledge, character, and will to win it all.
“This comprehensive and one-of-a-kind process to find our Chief Donut Maker, the person who will help lead the automotive industry’s most engaged automotive fan base into its electrified future, is now coming to its dramatic conclusion,” said the Dodge CEO. Tim Kuniskis. “Although our top 10 contestants have shown they have what it takes to make the first cut, there can only be one chief donut maker. Now our finalists will be placed in high-powered scenarios. pressure, beyond burnouts and donuts, to prove they possess the power to represent the purest performance brand in the world as the ultimate brand ambassador for the Brotherhood of Muscle.”
Fans can watch all three web episodes at DodgeGarage.com to see who will emerge victorious, taking home the position of Chief Donut Maker, which includes a $150,000 salary, the keys to a Dodge Challenger SRT Hellcat and access to some of the most epic events in the automotive industry for an entire year. The first part starts on tuesday april 19followed by the second installment on friday april 22then the highly anticipated final webisode on tuesday 26 april (HEMI® Day) will unveil the first-ever Chief Donut Maker.
the finalistsincluding Abbie K. (Burley, Idaho), Artie S. (Brooklyn, New York), Corrie M. (Las Vegas, Nevada), Edgar C. (Taylorville, UT), Jamie H. (Birmingham, Alabama), James O. (La Vergne, Tennessee), Lauren F. (Las Vegas, Nevada), Melissa W. (Highland Lakes, New Jersey), Pauline Y. (Monterey, California) and Preston P. (Pineville, North Carolina), will be thrown into wild and scorching scenarios, including an interrogation, a live screen test and racing a heavyweight Dodge at Radford Racing School (with a professional driver on a closed track).
Dodge enlisted the champion wrestler Bill Goldberg to oversee the competition, with appearances from other celebrities, including Joey Wells and will “spank” hortons from by Kevin Hart Muscle Car Crew, NHRA Champion Matt Hagan and sports facilitator Katie Osborne.
Highlights and teasers will also be released on the brand’s social media channels ahead of the final webisode on April 26, including Instagram, Facebook and Twitter. The search for the chief donut maker is part of the brand strategy Never lift plan, which provides a 24-month roadmap for Dodge’s performance future.
HEMI Day (April 26), celebrated by Dodge and Mopar fans everywhere, is a reference to the legendary 426 cubic inch HEMI V8 built from 1964 through the 1971 model year.
Dodge // SRT
For more than 100 years, the Dodge brand has carried on the spirit of the brothers John and Horace Dodge. Their influence continues today as Dodge steps up a gear with muscle cars and SUVs that deliver unmatched performance in each of the segments they compete in.
Dodge is forging ahead as a pure performance brand, offering SRT versions of every model in the lineup. For the 2022 model year, Dodge offers the 807-hp Dodge Challenger SRT Super Stock that dominates the drag strip, the 797-hp Dodge Charger SRT Redeye, the world’s most powerful and fastest mass-produced sedan, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Together, these three muscle cars make Dodge the most powerful brand in the industry, delivering more power than any other American brand across its entire lineup.
In 2020, Dodge was named the #1 Brand in Initial Quality, making it the first national brand to rank #1 in JD Power Initial quality study (IQS). In 2021, the Dodge brand ranked No. 1 in the JD Power APEAL study (mass market), making it the only national brand to do so two years in a row.
Dodge is part of the portfolio of brands offered by the world’s leading automaker and mobility provider Stellantis. For more information about Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge and company news and videos at:
Company Blog: http://blog.stellantisnorthamerica.com
Media site: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
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