The Dodge brand has named the top 10 contenders in the hunt for the world’s greatest automotive title – chief donut maker. Nominees were asked to show, in a short video (no longer than two minutes), that they embody the spirit of the Dodge Brothers founders. The contestants, along with images of their video submissions, can be found at DodgeGarage.com.
“With over 173,500 applications to review, it wasn’t easy, but we selected our top 10 candidates for the position of Dodge Brand Chief Donut Maker,” the Dodge CEO said. Tim Kuniskis. “Now the rubber will literally hit the road, as we take our finalists to Radford Racing School to begin the four-week competition that will ultimately determine our final two contenders, with our chief donut maker to be named on the day HEMI ®, April 26.”
Dodge enlisted the champion wrestler Bill Goldberg to oversee the competition between the top 10 finalists who will put their skills to the test, ultimately narrowing the finalists down from 10 to five to the final two contestants. Finalists will be thrown into wild and scorching scenarios, including racing a heavyweight Dodge (with a professional driver on a closed track).
The latest web episodes documenting the eliminations will air on Dodge-branded social media channels like a reality TV show, with the latest episode revealing the main donut maker on April 26, 2022 (HEMI Day).
The Brotherhood of Muscle clearly has a strong taste for donuts. The brand received over 173,500 applications, with over 14 million videos viewed and 576K social engagements on Dodge brand social media channels since the research was announced last January. The chief donut maker will be a Dodge Ambassador, dressed in Dodge gear, driving a Dodge SRT Hellcat, rubbing shoulders with celebrities and racing pros at epic automotive events while doing a $150,000 paycheck – and they don’t even have to quit their day job.
Dodge // SRT
For more than 100 years, the Dodge brand has carried on the spirit of the brothers John and Horace Dodge. Their influence continues today as Dodge steps up a gear with muscle cars and SUVs that deliver unmatched performance in each of the segments they compete in.
Dodge is forging ahead as a pure performance brand, offering SRT versions of every model in the lineup. For the 2022 model year, Dodge offers the 807-hp Dodge Challenger SRT Super Stock that dominates the drag strip, the 797-hp Dodge Charger SRT Redeye, the world’s most powerful and fastest mass-produced sedan, and the Dodge Durango SRT 392, America’s fastest, most powerful and capable three-row SUV. Together, these three muscle cars make Dodge the most powerful brand in the industry, delivering more power than any other American brand across its entire lineup.
In 2020, Dodge was named the #1 Brand in Initial Quality, making it the first national brand to rank #1 in JD Power Initial quality study (IQS). In 2021, the Dodge brand ranked No. 1 in the JD Power APEAL study (mass market), making it the only national brand to do so two years in a row.
Dodge is part of the portfolio of brands offered by the world’s leading automaker and mobility provider Stellantis. For more information about Stellantis (NYSE: STLA), please visit www.stellantis.com.
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