Content marketing is a diverse field, indeed! From narrowing the target audience to ideation and reaching audiences on digital platforms, marketers need to be in the know almost all the time.
Adding to the complexity, new social media trends emerge almost daily, making it even more essential to stay in the public eye. But do not worry. Content marketing tools make the task much less complicated. And that’s what we’re going to talk about, because it will help new and aspiring storytellers be better prepared when executing their organic growth strategies.
Before we begin, readers should understand that no content marketing tool can beat a human marketer’s understanding of the target audience and a well-thought-out strategy. However, the right combination of AI/ML can empower your content and help you achieve your desired results efficiently.
Most content marketing experts have been using certain tools for years. However, those new to social media content or marketing should familiarize themselves with the various tools available on the internet today to produce better content. Let us filter and review some of the best ones that will help you simplify operational tasks while making your marketing strategies more effective and economical at the same time.
Tools to create content
Creating impactful content is one of the first steps in developing successful marketing strategies. Creating content from scratch can be time consuming and tedious. However, using the right research and content creation tools to generate blogs, social media posts, videos or podcasts will speed up the process. Buzzsumo, a versatile search tool, is one such tool for getting the top performing headlines, content, and relevant topics. It helps reduce research hours by limiting recent trends and popular topics.
Tools like Copy.ai, Jasper, Copysmith and Writesonic are advanced AI-enabled tools for creating content, including blog posts, sales copy, social media captions, emails and web copies, in minutes. Not just written content, you can also quickly generate visual content — whether it’s social media posts, web banners, or ad creatives — with graphic design tools like Canva. You can also use Adobe Spark, Animaker, Animoto, Biteable, or Moovly to create and edit product launch, feature-based, or themed videos in an instant.
Most of these tools have built-in functionality to generate content in different languages (this will also support regional content requirements to some extent). As a result, marketing teams can easily create language-specific iterations of a single copy or video in minutes. This makes it possible to generate content that can be broadcast for different target groups, allowing for better content performance.
Tools to better coordinate within internal teams for rapid deployment
Marketing is all about keeping the brand image fresh in the minds of the public. This requires creating and delivering topical, brand-reminder, informative, and trending content on the go. Typically in an organization (and this comes from personal experience) a lot of time is usually spent assigning tasks, making changes based on feedback and getting approvals, more so if you work in a heavily regulated industry, e.g. stock brokerage. However, content creation is a time-sensitive process. For example, videos or blogs around a big event like New Years may be delayed due to a delay in internal approvals. To ensure team coordination, content marketers can use tools like Jira or Trello. It minimizes delays, improves workflows, and helps you publish content on time.
Tools to effectively distribute content
Distributing content is as crucial as creating it, and crafting a transparent strategy doesn’t happen overnight. However, using the right tools helps deliver the content at the right time to the potential audience. Enter Google DV 360, an end-to-end campaign management tool. He will do everything from media planning and creative development to campaign measurement and optimization.
Additionally, marketers can use tools like Hootsuite to plan and monitor social media content across all platforms. You can easily integrate different platforms – Facebook, Twitter, Instagram, LinkedIn, WordPress blogs, Pinterest, Tumblr, MailChimp, etc., and manage them all simultaneously. Another distribution tool, Buffer, also allows content to be scheduled so you don’t have to worry about setting the alarm to publish to different platforms separately.
Tools to successfully track and optimize your content marketing campaigns
Successful content marketing and analytics go hand in hand. When publishing content, analytics and performance measurement are essential. Google Analytics is a free and easy-to-use tool that provides detailed insights into various aspects of your content, as well as brand offerings. Basically, it tracks online website traffic, understands user behavior by checking scroll depth, provides analytics on online advertising, and helps narrow down the target audience.
With Adobe Marketing Cloud, which now integrates the Marketo Engagement Platform, you can also manage, personalize, optimize and execute cross-channel campaigns, whether B2B or B2C. Hubspot is another cloud-based platform that can simplify marketing tasks and improve content performance. A greater focus on commercial sales aligns the sales and marketing team to maximize ROI and optimize inbound marketing strategy to generate high-quality leads.
Although the above may not be all-encompassing, it will certainly help beginners not only to operate efficiently but also to achieve economical campaigns. As for learning, there is no end.
(Disclaimer: The opinions expressed in this article are those of the author. The facts and opinions appearing in the article do not reflect the views of www.buzzincontent.com and we assume no responsibility for them.)