Blog content

Facebook will now allow users to decide how much content they want to see from family and friends on the News Feed

The Meta-owned social media app is testing new controls for users that would help them personalize their News Feed experience.

Courtesy of Reuters

STRONG POINTS

  • Facebook will now allow users to personalize and control what they see on the News Feed.
  • Users can increase or decrease the content they see from their friends.
  • Facebook said in a blog post that it has worked with third-party partners to develop a brand suitability checker.

Facebook will now allow users to personalize and control what they see on the News Feed. Meta-owned social media app is testing new controls and personalizing its Newsfeed experience. Facebook said in a blog post that it has worked with third-party partners to develop a brand suitability checker.

Facebook will soon allow users to decide how much content from their family and friends they want to see. Users can increase or decrease the content they see from their friends. This also includes which groups you belong to and which pages you liked. Sometimes groups and pages display a lot of unwanted and irrelevant content. Liking a page doesn’t mean you want to be bombarded with content. The new functionality will allow you to change this.

Apart from that, Facebook also makes it easier for users to access existing controls, including Favorites, Repeat, Unfollow, and Reconnect options. Facebook said it is currently testing the feature with a limited number of people, but will gradually expand it. The company in its blog said that with the new features, it would be easier for people to decide what they want to see on their feeds and how much content they want on their feeds.

“We’re testing new ways to make it easier to find and use News Feed controls to adjust people’s ranking preferences and personalize their News Feed. As part of this, people can now increase or decrease the amount of content they see from friends, family, groups and pages they’re connected to and topics that interest them in their News Feed preferences. “, We read on the Facebook blog.

Facebook is also making some changes for business customers. The social media app extends the topic exclusion controls for the news feed for a limited number of advertisers who serve ads in English on Facebook. The new functionality would allow the advertiser to select three topics: news and politics, social issues, and crime and tragedy. This would help them prevent their ads from appearing on articles on the topics they have selected. “When an advertiser selects one or more topics, their ad will not show to people who recently covered those topics in their news feed,” the company said.

Click here for IndiaToday.in’s full coverage of the coronavirus pandemic.