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Google cloud customers will know their Gmail carbon footprint

Company expands tools to help customers count emissions

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(Bloomberg) – Google’s cloud computing division is preparing to reveal the carbon footprint of its Workspace apps, including Gmail and Docs, as it expands its suite of tools to help customers gauge their impact on the environment. ‘environment.

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The decision by Google Cloud, owned by Alphabet Inc., extends measures unveiled last year to help customers measure and reduce gross carbon emissions related to the use of Google Cloud services. Google plans to reveal carbon data from Workspace in early 2023, Justin Keeble, general manager of global sustainability at Google Cloud, said in a blog post on Monday.

Google, based in Mountain View, California, aims to be completely decarbonized by 2030. It currently uses renewable energy sources for its operations globally and had fully offset all of its emissions by 2007. The Last year, he touted his efforts to help search and map users reduce their carbon emissions by suggesting certain cleaner flights or routes.

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However, cloud computing, a key business area for Google, is known to be a particularly power-intensive area. Google runs data centers around the world and has been buying renewable energy offsets for years to keep up with the utilization of its server farms. He says his cloud, which provides internet computing and storage to other businesses, is the cleanest in the world.

The company also announced that it will now provide Scope 1 and 3 broadcasts associated with a customer’s use of Google Cloud. These are respectively emissions from sources it directly controls and indirect emissions upstream and downstream of its supply chain.