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Google’s Useful Content Algorithm Update Coming Soon

Google has announced the launch of a new algorithm update next week called the helpful content update. It aims to boost content written for people and devalue content written primarily for SEO.

Unlike the recent Product Review Update, which targets specific page types, the Helpful Content Update is on the whole site. This means it has the potential to impact all pages.

The helpful content update also features a new sign Google will use to rank web pages.

Although Google gives a warning about these algorithm changes, a week is not long to prepare. However, one could argue that all sites should be written for humans in the first place.

Here is all the information available at the moment.

Google Helpful Content Update

Google posted the following announcement on Twitter today:

“Next week, we’ll be launching the ‘Helpful Content Update’ to better ensure people see more original, useful content written by people, for people, rather than content designed primarily for search engine traffic. research.”

The tweet links to a blog post with more information, including details on how websites can continue to be successful after the helpful content update has been rolled out.

What is the helpful content update for?

This update introduces a new ranking signal that will negatively impact sites that publish large amounts of content with little value, low added value, or that are not useful to Internet users.

“Any content – ​​not just useless content – ​​on sites determined to have relatively high amounts of useless content overall is less likely to perform well in search, assuming there is other content elsewhere on the web. Web that is better to view. For this reason, removing unnecessary content could improve the ranking of your other content.”

What should I do if updating useful content affects me?

If the useful content update reaches you, Google advises you to remove unnecessary content from your website.

Sites affected by the update may find that the effects last for several months, according to Google. The Google blog post continues:

“Our classifier for this update runs continuously, allowing it to monitor newly launched sites and existing ones. As it determines that unnecessary content has not returned in the long term, the classification will no longer apply.

Other Notes on Google’s Helpful Content Update

Finally, here are some final notes on updating helpful content:

  • Updating is not a manual action. The process is automated using a machine learning model.
  • People-oriented content can still rank even if it is posted on sites with large amounts of useless content.
  • The signal is weighted, which means that some sites are hit harder than others.
  • Only searches in English will be impacted, to begin with.

Source: Google

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