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As the embers of the past year die down, businesses are already gearing up and gearing up to take 2022 by storm. The need to look for alternatives to standard messages – to stay relevant – is not an option, but a lifeline.
Content has gone beyond just news on a blog or social media platform to become a critical factor in establishing or changing the narrative of just about any business. Its potential as a marketing tool that small businesses are tapping and exploiting in increasing numbers. Good content is simply your best bet for breaking the ice of a market and reaching a target audience. According to HubSpot, developer and distributor of software products for marketing, customer service and sales, 70% of marketers actively invest in content marketing, while 78% of companies have a team of one to three specialists. content.
Where AI meets content
As business demands for more content continue to increase, tracking can be a Herculean task. This is where AI can play a role. Artificial intelligence writing tools can reduce the burden of content goals, as they can be used to produce blog posts, social media posts … even marketing copy, all tailored to the topics given to them. . Their algorithms sift through millions of resources from different sources to deliver truly engaging content. Small businesses and startups that neither have the luxuries of many employees nor the deep pockets for expert content writers have a better chance with them at stake.
According to Semrush, which offers a suite of marketing and online visibility enhancement tools, more than 12% of its survey respondents said they use AI writing technology to create content. These numbers are sure to increase in 2022 as more companies realize how much tools and platforms like jarvis.ai, writer ai, contentbot.ai and instarel.ai can be wielded.
Related: Could this robot actually be your marketing copywriter?
Benefits of AI content writing tools
- Save Time: By creating articles faster than an average copywriter can, this technology can help small businesses free up valuable time that can be used in other aspects of growth.
- Improved ROI: With AI writing tools, ROI tends to improve as they can automatically scale to different platforms and publish consistently. (The more regular a business is with its content, the greater the chance of reaching a more targeted audience.)
- Increased sales: Customers and target audiences are the most likely to buy from a company they know and trust, and one way to build that trust is by delivering content on a blog or one or more social media platforms. AI writing tools can create content that builds that trust.
- Competitive advantage: Consistent branding comes with content across various platforms or blogs that a target audience is more likely to encounter. Content marketing gives your business a competitive edge, and adopting AI writing tools is one way to perfect that.
Related: How to leverage AI for maximum benefits for your business
Content marketing is at the heart of customer engagement, and while these next-gen writing tools can’t do the job on their own (there is always an important role for a competent content writer), they are a great way to go. nifty method for giving your outreach efforts that Midas touches.