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How a solid content strategy can empower your team [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-in-Chief!

This is a newly created role with a strong focus on leadership and strategy. Amanda will oversee the entire editorial team and guide us into our exciting future.

Amanda joined me to talk about her new role, content strategy, leadership, and how a strong content strategy, coupled with a strong editorial team, can empower and inspire your team.

Prior to joining SEJ, Amanda served as associate editor and content manager for HubSpot’s social media team.

SEJ is in this critical moment of growth and scale where it is an extremely important yet extremely exciting time to enter this environment as it is a time of great change with perhaps some growing pains. So it’s really being able to see the impact that you’re going to have on that growth and evolution for SEJ, especially as it evolves from a blog to a full fledged media presence, a publication fully fledged. –Amanda Zantal-Wiener, 20:01

I like a good company culture that doesn’t need a manual to tell people how to have a good company culture. –Loren Baker, 22:57

There are plenty of opportunities to broaden a publication’s view of news and create editorial content that isn’t necessarily breaking news but is still timely and relevant and therefore newsworthy, and that gives you a bit more time to really sit down with information and reflect on what it really means and add different perspectives to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amandine.
[08:08] – How Amanda came to Hubspot.
[14:52] – What are Amanda’s management and leadership philosophies.
[18:59] – What attracted her to the role of editor-in-chief of SEJ?
[24:23] – The content marketing objectives of publishers versus those of tools and brands.
[35:27] – What else does she bring to this new role?
[41:40] – What to keep in mind when writing content, and do AI tools have their place?
[48:17] – Where will it guide the writing of SEJ?

This is what attracted me to the environment of SEJ. In particular, it looked like an environment where there were a lot of smart and strong-minded people. Everyone I interviewed listened. So being able to come from that strong position and that strong point of view with respect was something that stuck with me during the interview process, and that’s not an environment, and that’s not a dynamic of work you find in too many places. –Amanda Zantal-Wiener, 21:06

Everything is so multifaceted now. You need to have a multi-channel approach to content strategy or you’ll fall behind the starting line. That’s probably the biggest difference: you have to keep in mind brand awareness, brand recognition, brand recall, thought leadership and all those things. –Amanda Zantal-Wiener, 29:24

As long as you have that audience, you can always introduce new components and new things.–Loren Baker, 34:02

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Amanda brings a wide range of experience to the table. From HubSpot, she has worked as a writer and editor for companies such as Fast Company and EcoSalon. Moreover, his signature can be found in various media, including Thrillist.

SEJ is fortunate to have Amanda on board as editor. His expertise in content strategy and editorial work with strong teams of writers and editors make him the ideal person to meet the challenges we face as an organization navigating ever-changing media landscapes, where relevance is essential!

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