Are blogs dead? Many often wonder if the informative and descriptive qualities of blogging are still relevant in a world dominated by short-form content and visual marketing strategies.
However, the unique benefits of blogging should never be underestimated. As 90% of businesses use blogs for marketing purposes, blogs undoubtedly remain crucial for sustained website traffic and Search Engine Optimization (SEO)product promotion and customer communication.
The Benefits of Blogging for Business
The corporate blog is a widely used marketing component to gain online visibility, provide information, act as a content repository, and entice potential customers to learn about certain products and services.
As a marketing channel like email, social mediaand direct mail, corporate blogs also aim to increase growth.
Now, let’s discuss some benefits of blogging.
1) Blogging Drives Website Traffic
Blogs are created to provide useful information, guides and relevant content to a wide audience globally. They contain information that product users and prospects can refer to at any time.
As a result, corporate blogs can drive 55% more traffic than freelance blogging businesses.
Additionally, optimizing blog content for specific customer segments from different geographies and demographics invites more traffic to the official website.
Many business and content managers reuse blog content for their social media posts. They may also link to specific blog posts available on their website for social media users. It drives additional traffic and helps establish a brand voice in a competitive market.
2) Impact on lead generation and conversions
A well-optimized blog with unique titles and subtitles, value-added insights, and new ideas can persuade potential customers to turn more to a company’s products and services.
The use of corporate blogs can result in 126% more lead growth than non-blogging brands.
Additionally, blog posts with search engine indexed pages provide the opportunity to generate more leads every day.
Blogs also feature a call to action (CTA) which can lead to marketing materials such as white papers, case studies, webinars, and other content assets. They combine all of these elements to be a tremendous marketing catalyst for long-term business growth.
3) Well SEO optimized blogs improve visibility in search results
Blogging can help digital marketing teams’ SEO metrics. When blogs contain the precise information people are looking for, it helps SEO.
Adding keywords and topics with significant search volume, keeping blogs within the 2100-2400 word range, and achieving on-site and off-page SEO ensure blog posts get more visibility and improve the ranking of websites on the search engine results page (SERP).
4) Commitment and positive customer experience
Blogs are ideal for businesses looking for more engagement on their content and digital marketing touchpoints.
Business blogs can persuade new and existing customers to exchange information. Also, they provide posts about products and services that consumers can share on other platforms. Therefore, blogging can enlighten and help customers while having a positive impact on inbound traffic.
5) Blogging is an integral part of creating positive customer experiences.
When customers can get authentic information and advice directly from the brand’s website, they can trust the brand more.
Additionally, blogs have areas for reviews, suggestions, and other forums to host a space for sharing information. It helps digital marketers understand customer feedback and expectations.
6) Improve brand awareness
The success of brands depends not only on their visibility but also on their ability to stand out from the competition.
Authoritative blogs with quality content usually rank higher on the SERP. It helps clients understand the authority and range of specialization of brands.
Therefore, a calibrated blogging strategy is essential for increasing brand awareness and growth.
7) Alignment with Email Marketing Funnel
Another advantage of blogs is that they allow digital marketers to obtain email addresses of prospects by persuading them to subscribe to blogs to deliver personalized content and news via email.
Collected emails could be fed into the content marketing funnel. It provides businesses with a direct-to-customer channel to deliver more brand-related communication and promotion emails.
8) Draw inbound backlinks
When businesses present content that is informative, user-friendly, and evergreen, they can attract inbound links from other websites, social media posts, and blogs, as more and more people find blogging useful for their purposes. of writing.
As backlinking is an important ranking signal for search engines, blogging can help brands improve their visibility.
Additionally, digital marketers can use internal linking to create a cohesive content ecosystem on the website that fuels the curiosity of prospects and customers while proselytizing for new products and emerging technologies.
9) Demand Generation
Blogs could also be useful for demand generation. For example, they could offer thought leadership content and provide previews of new releases, updates, developments, and future roadmaps. It’s an effective strategy for nurturing a consistent knowledge base and curiosity about market products.
Additionally, clients can understand the direction of the brand and the impact they are trying to deliver through their solutions.
10) Blogs as a medium for promoting products using influencers
Influencers command a significant order in the purchase of their large fan base. Influencer marketing can be incorporated into marketing campaigns to produce product-related blog posts and other materials. These blog posts will create significant brand awareness among a large audience and could drive more traffic.
11) Lasting results
Blogs are updated to stay relevant with a more consistent flow of information and the latest data. These well-oiled blogs rank higher on the SERPs.
These blogs are doorways for constant traffic flows. Over a considerable period of time, significant traffic will lead to the website and more conversions will occur.
Content marketing and blogging share the same growth goal. Businesses that are building a positive legacy should consider blogging more relevant than ever.
With a focus on insightful blogging, proper SEO techniques, and an omnichannel distribution strategy, a synergized digital marketing strategy can reach new heights.
Originally published by Infostor.com (c)