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How Syndicated Content Hurts Website Rankings

If you subscribe to a syndicated content resource for your blog, your business is at an SEO disadvantage. Here’s why.

When duplicate content is found in a search query, search engines don’t know which URL to show. If they get it wrong, it negatively impacts the quality of their search, which could hurt their brand. So they don’t.

According Presage“Google does not impose a penalty for duplicate content. However, it filters out identical content, which has the same impact as a penalty: a loss of ranking for your web pages.

Duplicate Content Types

Duplicate content comes in many forms, including:

  1. The same content posted on multiple websites, for example, blog content.
  2. Duplicate content on the same website, for example, landing pages reflecting blog posts.
  3. Duplicate title and description tags found on multiple pages.

How to identify duplicate content.

There are few remedies you can use to identify when your content is duplicated, such as:

  1. Copyscape
  2. Plagspotter
  3. Duplicate Checker
  4. Site lines
  5. small tools

Moreover, the Digital Marketing Institute shared this tip.

“Google recommends copying about ten words from the beginning of a sentence and then pasting it with quotes into Google. If you’re testing this for a page on your website, you’d expect to see only your webpage appear and ideally without any other results. If other websites appear at the same time as your site, Google is implying that it thinks the original source is the result it displays first If this is not your website, you may have a duplicate content problem.Repeat this process by testing a few random short sentences of text from your webpage in Google.

Duplicate Content Solutions

If you buy content for your blog or website, here are some simple steps you can take to resolve duplicate content issues.

  1. Change the title; this is the most impactful advice.
  2. Make sure there are links to reputable sources in the content when it is posted on your blog/page.
  3. In the meta title and description fields of the page or blog post, add a keyword phase and a unique description. See example below.
  4. If an image is embedded, replace the file name with a term that reflects the subject. Then upload the image to your site and include an alt tag with a keyphrase. If it’s your own (non-stock) image, follow the same practice and add an image description.


  • Title of Purchased Content: Inflation Reduction Act Personal and Small Business Tax Credits
  • Image provided by the seller.
  • No link in content.

Take these actions before the content is published to your site.

  1. Edit the title, making it highly relevant to your audience, for example, how the Cut Inflation Act affects tax credits for estate agents.
  2. Change the name of the image file to “inflation-reduction-act-realtors.png”. Since this is a stock image, there is no need to add a description. But add an alt tag, like Inflation Reduction Act for Realtors.
  3. Add links to reputable sites in the content.
  4. Adjust any copy to focus on your target market.
  5. If you have more than one article on this topic, at the bottom of your post, include an “Additional Resource” bulleted list of similar content. This helps keep visitors on the site longer.

In addition to the steps you can take, Moz offers advanced technical solutions that your website developer can put into practice to help you avoid duplicate content issues.

With the busy season fast approaching, using a syndicated resource to deliver content to your site might seem like a win. If published as expected, you may miss out on valuable search rankings. Avoid duplicate content syndrome and pack your content with links, relevant images, and keywords for your specific audience.