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How to build brand authority with content

Newswire shares helpful tips that businesses of all sizes and in all industries can use to establish and build authority through content creation.

Press release

February 25, 2022 9:00 a.m. EST

NEW YORK, February 25, 2022 ( –
In business, authority creates a layer of trust that helps brands stand out from their competition to capture the attention of their target audience.

Newswire, an industry leader dissemination of press releases, understands the importance of building and strengthening a brand’s authority. And that’s because a fundamental element of the success that Newswire continues to create for its customers is its ability to create and distribute newsworthy content that leads to earned media mentions.

“Content is the common thread that connects businesses and their target audiences,” said Charlie Terenzio, chief marketing officer and senior vice president of media and marketing communications at Newswire. “By developing content that answers questions, solves problems, comments on hot topics, and more, brands are able to build and reinforce their authority in their industry.”

Newswire shares three ways businesses can use content to their advantage:

  • Distribution of press releases – When an organization has something to announce, such as a charity event, product launch, partnership or new study, for example, leverage the power of press releases to gain credibility. When the media speaks positively about a company, people listen. That’s why press releases are a valuable marketing tool for creating and sharing content that builds brand credibility and authority.
  • Create educational products – Case studies, white papers, and research reports all help showcase a company’s expertise. The creation and publication of these educational resources show and do more than just say that a brand is a credible source that can be trusted for industry knowledge.
  • Guest blog – Consider posting content on other popular and relevant websites. Not only can brands reach a wider audience, but guest blogging also creates opportunities to earn valuable backlinks that can improve a business’ search engine optimization (SEO) performance and, in turn, strengthen authority.

To learn more about how Newswire’s integrated solutions help small and medium-sized businesses grow their audience, expand their reach, and implement an effective go-to-market strategy, visit today.

About Newswire

Newswire provides press release and media distribution software and services (SaaS) that enhance the earned media advantage: higher brand awareness, increased traffic, better return on media and marketing communications spend and a competitive advantage. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact information

Charlie Terenzio
CMO and Senior Vice President of Media and Marketing Communications
Office: 813-480-3766
Email: [email protected]

Source: Newswire