4 easy steps to refresh your blog for more qualified leads
If you have a blog, you know that creating fresh and valuable content is the key to your overall success. By posting well-written content regularly, you’ll improve your search rankings and drive traffic to your business.
But it’s not as easy as writing a blog and waiting for leads and sales to come in. It takes a bit of time and effort to optimize the SEO of your website’s blog posts, but it’s worth it.
Here are four simple steps to help you get the most from your content:
Start by searching for highly searched topics in Google.
Google AdWords is a great tool to help you find high traffic keyword phrases. Think about what people are typing in that Google search bar. Often, it’s a question of ‘how’ to do something, so let their curiosity guide you as you write your blog.
While the most searched topics are the way to go, try to strike the perfect balance between traffic and competition. If you are always looking for the most popular topics, the competition will be fierce.
Your chances of seeing your article or video appear at the top of search results will be a much bigger challenge than if you choose something that is researched but not insane competition.
One of my clients, Deez Skin Rejú & Pain Clinic, offers body contouring. By targeting the key phrase body contouring after weight loss, they can attract their target audience to the website.
Target the right keywords.
You want to write a blog title that includes your target keyword. The title of your blog is the first thing people will see, so it’s crucial that it is both engaging and tells people what they will get out of reading it.
Ultimately, your blog title should appeal to both readers and search engines. However, you never want to focus on “writing for search engines” by stuffing your content with keywords or using goofy phrases just because you think they might be good for SEO.
In addition to the blog title, use your keyword multiple times in key areas of your post, including:
- The first paragraph
- Subtitles in the article (use the H2, H3 and H4 header tags)
- Image ALT tags and file names
- Hypertext links in the article
- The last paragraph
Don’t forget to optimize your title, description and keyword meta tags for more SEO juice. If you are using WordPress for your blog, there are plugins such as Yoast SEO that make it easy to quickly add these tags.
By targeting keywords such as brand identity in our blog posts, we attract people to our site who may be interested in our services.
Link to articles of interest.
Not only do links to other articles add value to your readers, they can also boost your SEO. You could say something like “If you liked this content, here are some related articles that you might like”. You simply hyperlink to the other articles and create internal crosslinks that will benefit your search engine rankings.
Speaking of links, why not post teasers and links to your blog posts on all of your social media platforms? This means that the inbound links help increase the popularity of your website.
Keep a checklist handy (we use an Excel spreadsheet) to make it easy for you to get into the habit of making sure your post is promoted on all the right channels.
To be coherent.
Consistency is essential in all areas of your business, and optimizing your blog is no different. All of these tips can be very helpful in increasing your SEO traffic to your website, but only if you regularly post new articles.
If you haven’t posted anything new to your website in a while, search engines will soon think your website has been abandoned.
While improving your SEO and increasing traffic to your site isn’t rocket science, it does take time and effort. There are also a number of other techniques that will be really helpful, but there are too many to list here!
One of the best things you can do for your business is hire a professional marketing company. We have a team of professionals who can help you optimize your blog, drive traffic, and drive engagement.
Originally published here.