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How to fill content gaps in your strategy quickly

According to Byron White, Founder and CEO of WriterAccess, their target market centers around “content marketers who are looking to make the world a better place with quality content as their driving force.”

“It could be a Fortune 500 CMO,” White notes, “or a solopreneur who is now a content strategist and tasked with creating great content.”

No matter the size of your business, WriterAccess can set you up with a streamlined system to put your content marketing on cruise control.

Screenshot from WriterAccess.com, September 2022

“In two months, we can pretty much get a client to automate what they’re doing and not have to reinvent the wheel every time they want to create five blog posts for their website,” White says.

Not only does WriterAccess help you find the best talent to launch your content marketing initiatives, it also offers a range of tools and training opportunities.

The Power Triad

“Move your business or agency forward with what we call the Power Triad, which is great talent, killer tools, and awesome training,” says White. “It’s access to hundreds of sessions, keynotes and workshops that we’ve run, all of which are grouped together in the training portal, just as our tools are all grouped together in the tool portal, and our talents are grouped in the portal talent.”

So what exactly is included in each of these portals? We’ll take a look.

Access 20,000+ hand-screened content marketers

Through the WriterAccess Talent Marketyou will have access to more than 20,000:

  • Writers.
  • Editors.
  • Translators.
  • Designers.
  • Illustrators.
  • Animators.
  • Content strategists.

Each of these pre-approved marketers can easily help you build your content strategy and drive it to fruition, without having to leave the platform.

Take the Guesswork Out – Be Confident in Your Independent Marketing Choices

All of your future talents on the WriterAccess platform are rated by customer reviews combined with performance algorithms, which eliminates the guesswork and saves you time.

“We’ve made it a point to do a very good job of not only selecting talent, but also tracking their performance, and we do that in a variety of ways,” White says.

How WriterAccess freelancers are vetted

The freelancer selection process at WriterAccess requires all applicants to be manually screened based on a thorough review:

  • Background check.
  • Portfolio review.
  • Skills assessment.
  • References from former clients.

These metrics are also used to validate pay rates and quality of work.

They even verify IP addresses to verify the location of talent, reducing any potential fraud risk.

There is also a fairly in-depth performance tracking process, which puts a freelancer’s level of work and level of consistency into perspective:

  • Did the talent meet, exceed, or exceed expectations?
  • Did they deliver on time?
  • Did they ask for an extension?
  • How much back and forth has occurred between the freelancer and the client?

One important thing to note is that WriterAccess avoids penalizing writers for things like asking lots of questions and making sure they’re up to date on a project’s goals. This is especially useful when a client may not be able to fully articulate their project goals or the specific tone and style they are looking for.

“You don’t want your performance algorithm triggering too many negative performance characteristics that could be misrepresentations,” White points out. “So all of these things need to be hand massaged and reviewed by the talent managers we have on the platform.”

These types of protections show that WriterAccess has the best interests of the freelancer at heart. Plus, they offer the most competitive rates to ensure they attract the best talent in the market.

WriterAccess marketers are always ahead of the curve

WriterAccess hosts an annual Content Marketing Conference (CMC), where customers, writers, and fans come together to learn what’s new and what’s next in content marketing. When the pandemic hit, CMC opted for a digital experience, allowing over 14,000 people to attend virtually.

And later in 2020, WriterAccess launched the WriterAccess Academywhich offers a free content strategy masterclass certification to anyone interested.

Dynamic tool suite integrates with Semrush, Surfer SEO, Shutterstock and more

In addition to the Freelance Marketplace, WriterAccess also offers a variety of intuitive tools to boost your content strategy.

  • Content Strategy: Create everything from customer journey maps to creative briefs to personas, all from the platform.
  • SEO Integrations: The tool portal even includes integrations with partners like Surfer SEO, Semrush, and SpyFu.
  • Access to premium stock photography: With Getty Images, Shutterstock and many others, you will be able to access a selection of premium images and optimize your content for search engines.
  • Remote Conferencing Tools: Advanced voice recording, conference call and translation services help you connect directly with talent. Sometimes the most effective way to convey your ideas and communicate your vision for a project is to actually talk to the freelancer – and these tools help tremendously with that.
How to fill content gaps in your strategy quicklyScreenshot from WriterAccess.com, September 2022

Perhaps the coolest and most unique feature is the AI toolwhich uses artificial intelligence to help you match talent with the exact tone and style of a writing example you create.

And of course, once your content is published, WriterAccess has content analytics to measure its performance on the web.

White Label Content Marketing Platform for Agencies

As a former content marketing agency itself, WriterAccess is uniquely qualified to solve agency problems.

“We have different tools that agencies can use compared to, say, small businesses. Agencies have a different set of issues and challenges,” says White.

An example of this is the White Label portal offered within the platform.

With this feature, agencies can hire WriterAccess writers to essentially ghostwrite for the clients they are authoring for.

Agencies can also set up portals that their clients can log into, where they can approve, reject, and provide feedback on content being created. This allows the agency to remain the main facilitator of the relationship, with WriterAccess as a white label solution.

Editor Access Pricing

Of course, as we highlight the many features available in this robust system, you’re probably wondering, “How much?” »

WriterAccess creates software for SMBs and global brands – and that level of inclusion is reflected in the price.

WriterAccess subscriptions range from just $39 per month for a basic plan to $99 per month for a premium plan. While corporate plans are determined on a case-by-case basis, White stresses the importance of keeping those prices equally reasonable for the services provided.

“We don’t want to charge three to five thousand dollars a month for an enterprise solution to use our software, just because it’s an enterprise,” White says. “We had a different attitude – we’re like, ‘Let’s make our software affordable for everyone.'”

Why WriterAccess?

There are so many freelance marketplace options out there, so why choose WriterAccess?

“I think where we differ is in our philosophical approach to the marketplace, where we follow an idea-driven, platform-driven, and process-driven business,” White says.

The attention to detail is ultimately what separates WriterAccess from the competition and makes it worth it. Every step of the process is well thought out and no one is left behind. Whether you’re a small business, enterprise, or agency, you can be sure your WriterAccess experience will be designed with you in mind.

It’s also evident that WriterAccess understands freelancer-client interaction considerations. Not only are clients assured of the best tools and services, but freelancers are paid fairly and protected from unfair reviews.

“Our talent gets paid at the best rates and our customers get the best software,” says White.

One thing that really stands out is their 100% pleasure guarantee. With this offer, WriterAccess gives you peace of mind knowing that if anything goes wrong in your relationship with a freelancer, you’re covered no matter what.

“From day one, we guaranteed the quality of our work,” says White. “If you are unhappy with a single article, we ask that you tell the author what is wrong, so that the author can find out where they went wrong and attempt to fix it. But s ‘they fix it and it’s not to your satisfaction, you don’t pay, period. The end. No questions asked.

For anyone looking to save time, energy, effort, and money by connecting with top content creators and getting high-quality results, a service like WriterAccess is invaluable.