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Hy-Vee launches WholeLotta good e-commerce site

Hot on the heels of introducing its nationwide home delivery services in December, Hy-Vee Inc. has launched a new home delivery e-commerce site, WholeLotta Good. The latter site offers customers a wide range of dietitian-approved health and specialty products that can be ordered online and shipped directly to their homes across the United States.

Visitors to WholeLotta Good can shop for products such as groceries, vitamins and supplements, health and beauty SKUs, household items, and fitness deals. The site will also feature a blog written by Hy-Vee Registered Dietitians offering snack and meal ideas, health and wellness advice, as well as mindfulness and stress reduction tips.

“Hy-Vee customers know that when they visit our stores, they can find a full line of products to support their healthy lifestyle goals,” said Randy Edeker, President and CEO of Hy-Vee. “With the launch of WholeLotta Good, we can now bring our expanded offerings to customers nationwide through one convenient, affordable and easy-to-use site. It’s part of our mission to make life easier, healthier and happier.

Customers can now visit to shop over 5,000 dietitian-approved products and receive health and wellness tips. The site ships to all 50 states, with orders over $49 eligible for free shipping and no subscription required.

Owned by employees Hy-Vee has a team of more than 91,000 employees and operates more than 285 retail stores in eight Midwestern states. The West Des Moines, Iowa-based company is No. 34 on the 2021 PG 100 list, Progressive Grocer of leading food and consumables retailers in North America.