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Influencer Brittany Xavier on creating content, TikTok and more – WWD

Brittany Xavier, an early fashion influencer and founder of ‘Thrifts and Threads’, may have started out as a millennial fashion blogger, but today many of her followers are millennials. Z.

Xavier rose to fame as an early fashion influencer, alongside Aimee Song, Chriselle Lim, Chiara Ferragni and Julie Sariñana. She’s best known for “Thrifts and Threads,” but has repackaged that influence for Gen Z through video content.

Xavier has nearly 5 million followers on TikTok, where she creates lighter content with her family, which includes husband Anthony and two daughters Jadyn and Poppy, and quick vlogs, transports and videos for trending sounds. from TikTok.

“When I started, it was just my blog and my Instagram, but my Instagram was just to promote my blog posts,” Xavier said. “It wasn’t really in the sense of bringing people into my daily life. It was more avant-garde, but I kinda miss that aspect of the personality.

@brittany.xavier

the little duvets I can’t 🥺 @jadynxavier #sisters #mother and daughter #outfits #grwm

♬ original sound – Brittany Xavier

Over the years, Xavier has made the transition to creating content beyond his blog and Instagram. Xavier currently only posts on his Instagram, YouTube and TikTok. She made a conscious decision to stop posting on her official blog two years ago to focus on growing her presence on other platforms.

With the short lifespan of trends on TikTok and Instagram Reels, Xavier realized she needed to adapt faster to not only execute trends, but to do so in a way that stays true to her brand.

“These days, you have to be fast. You have to think about things on the go and how to tell the story of what I was doing on my blog, but bring it to life on video,” she said.

Although Xavier’s Thrifts and Threads website, which she launched in 2013, initially covered more unique fashion and vintage shopping finds, she has now moved on to more lifestyle, travel and family topics. in addition to style.

Each platform comes with a different content strategy. Xavier’s TikTok involves lighter videos, while his Instagram is more edgy with premium photos, and his YouTube is more for storytelling videos.

The content creator‘s close relationship with her family is one of the many things that sets her apart from other fashion influencers.

“I would say I still have my followers that are my age,” she said. “So I have my followers who have been with me for almost 10 years and have grown with me in a way and now also have families. So I feel like I can reach all audiences because I have the audience for [Jadyn] it follows me too. So a bit of everything.

Throughout her nearly decade-long career in fashion, Xavier has cultivated a community of followers, providing people with a place to stay up to date with trends while sharing her own personal stories that she hopes some will relate to. Inspire.

“Being a resource for my followers is really important to me,” she said. “So when they come to my page, whether it’s videos, photos and they find something useful or they relate to me in some way on YouTube , there are so many things in my life that I hope people can grow from.”

@brittany.xavier

we are really fun i swear

♬ original sound – Molls

Since the beginning of his fashion career, Xavier has collaborated with some of the biggest luxury brands such as Cartier, Saint Laurent and Tiffany & Co., and launched a clothing line with INSPR in 2018.

However, the social media star hopes to be more involved in her philanthropic efforts as she continues her work with the non-profit organization Saving Innocence, which provides intensive care, advocacy and case management for children who recover from sex trafficking.

Looking to the future, Xavier hopes to continue to be a resource for his subscribers while remaining close to his family.

“I’m really passionate about what I do. I love doing this. I remember when I started blogging, I was in my corporate job,” Xavier said. “Now I feel grateful every day to be able to do this full time and also to be there for my daughters and to work with my husband. I really love and am grateful for the work-life balance that I ‘have.

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