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Instagram’s sensitive content filters are changing

Instagram’s Sensitive Content Control feature, which places an adjustable filter on content recommended by the platform, now applies to more areas on Instagram. In a post on his blogInstagram says it’s extending the impact of the setting beyond the Explore page to include everywhere it makes recommendations, including in your feed, search, hashtag pages, reels, and accounts you might follow. .

While you can still choose from three toggles that vary based on the amount of sensitive content Instagram filters, Instagram is renaming these existing options. Instead of “Allow”, “Limit” and “Limit even more”, Instagram now calls the levels “More”, “Standard” and “Less”. Instagram will set accounts to Standard by default, allowing you to view “certain sensitive content” on the platform. Choosing “More” will show you the most sensitive content while “Less” is the most restrictive option of the three.

Instagram’s sensitive content control switch was pushed back when the platform first rolled it out last year, with some users in the art, cannabis, sex and tattoo industries claiming that the feature filters their work. At the time, an Instagram spokesperson said The edge that creators shouldn’t worry about the change, noting that Instagram has already filtered out sensitive content. The spokesperson said the feature could actually increase the visibility of some creators, at least among users who choose to allow more sensitive content through the filter.

Now that it’s expanding to include more areas of Instagram, like Reels and Recommendations in your feed, creators concerned about filtering will have even more reason to wonder what the algorithm is doing.

Instagram says the new labels should help explain what each option does, but they’re still frustratingly vague. The platform defines sensitive content as “topics that some people don’t want to see, like violence or drugs,” but offers a more detailed description. on its support page: Sexually explicit or suggestive content and posts that promote tobacco or vaping products, as well as content that shows or promotes cosmetic procedures are also included.

Even with new names, the options still apply as a catch-all filter for sensitive content of all kinds. It doesn’t address situations where a user might be okay with nudity, for example, but doesn’t want to see something like guns or tobacco (or vice versa). If Instagram made filters more specific, people would have a better idea of ​​the potential effect of their choices.

But if you set your sensitive content control feature to More, that doesn’t mean Instagram will show you all kinds of wild content. Instagram always removes posts that violate its recommendations and Community Rules. The stated purpose of the sensitive content toggle is to add control over the visibility of posts that don’t necessarily violate Instagram’s rules but may upset some users.