In today’s digital age, target audiences use or consume different types of content for different purposes. Some people, say students, read blogs or web articles to get information about what they are studying. On the other hand, digital marketers can consume information to learn about changing market trends.
But did you know that nearly 98% of marketing teams say that the content most consumed by their target audience is “written”? To thrive in this ever-changing online community, providing new and engaging written content to readers is crucial.
So, if you’re thinking of becoming a writer or already practice writing, read this guide for some valuable tips on writing “good” and “effective” content.
Why is content writing crucial?
Before you start writing, you need to understand its purpose and importance. Students may have many reasons to pursue a career in content writing. For example, they may want to write and publish their own book, or they may be interested in digital marketing. Whatever the purpose of the writing, it is crucial that the information provided contains the following qualities:
- The right keywords according to the subject.
- Ability to generate leads and provide a high return on investment.
- Increase click-through rate (CTR) and drive website traffic.
- Get quality backlinks, especially if the blog is written for SEO.
How to write well?
Once you understand the purpose of your content, consider the following tips for delivering impressive articles or blogs.
- Headlines that grab attention
The title of your work is the first thing every reader notices. If the headline is short, clear and crisp, the chances of readers opening or clicking on the blog post increase. Studies have shown that almost 80% of readers only read the title of blogs, while the rest read the entire article. The type of title you have selected will further impact the ability to share the information. Let’s take an example for better understanding.
Suppose you work for an SEO company and want to provide information about link building services and packages. According to the experts at Outreach Monks, in this case, you need to write an impressive but informative headline relevant to the niche. To help your business attract the target audience, you can use titles like “Common Link Building Mistakes SEO Practitioners Should Avoid”, “Ultimate Guide to Link Building Pricing” and “Top 5 effective SEO strategies to try”.
This will help readers understand the information you provide in the body of the blog post and how it will benefit them. Eventually, a good headline will compel the reader to click through to the content.
After the title, you should pay attention to the introduction of the blog post. An interesting or engaging introduction persuades readers to stay until the end of the article. However, that is easier said than done.
Fortunately, there are several ways to grab readers’ attention. For example, if you target the challenge readers might face, followed by the helpful solution in the intro, the reader is likely to read the entire article.
Continuing the above example, if readers want to know how hire an SEO reseller agency, you can provide a guide on what an SEO reseller is and what qualities to look for. This will help keep the content engaging, thereby improving blog quality and readership.
Another example of an interesting or engaging introduction could be this article itself, assuming you are currently reading this article.
- Keep user intent in mind with clear takeaways
You may have heard many famous writers say that they write for the public, regardless of style and industry. Whether you want to write online blogs or a book, it is crucial that you study the target audience. It allows you to provide information that readers want to learn. In fact, you can also use facts, quotes from famous people, statistics, or research reports to add volume to the blog.
When writing, keeping user intent in mind allows you to review write-ups from a different perspective. Thus, you will be able to improve the overall quality of the writing.
In addition to this, you should also stick to the clear topic idea throughout the body of the text as well as at the end. Often, newbie writers or the students make the mistake of deviating from the main idea of the blog. This obviously affects the overall quality of the blog and may not serve its main purpose. Therefore, you should pay attention to the content summary. It must provide a solution to the reader.
To sum it all up
These are a few ways students, as well as aspiring writers, can add a spark to their work. Keep in mind that the number of careers available in the content writing industry is huge. If you put effort into improving the quality of your articles, their effectiveness will also increase. So try these tips!