Lego Group is teaming up with Epic Games, the company behind the hit battle royale game “Fortnite”, to jump into the metaverse – in a way that will be “safe and fun for kids and families”, announced the companies.
Lego and Epic Games have signed a long-term partnership where they will create an “immersive, creative and engaging digital experience” for children. Details were scarce in the initial announcement; currently there is no ETA on when this might launch, what it will look like or what the monetization model will be.
The companies said the new property will give children tools to become “confident creators…in a safe and positive space.” Lego and Epic Games said they agreed on three principles for a child-safe Metaverse: protecting children’s “right to play” by making safety and well-being a priority; protect the privacy of children by putting their best interests first; and giving children and adults tools that allow them to control their digital experience.
It should be noted that digital services for children are regulated by governments around the world. Epic and Lego are therefore legally obligated to take additional measures to protect the privacy and safety of children.
“Just as we have protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play,” said Lego Group CEO Niels Christiansen in announcing the pact. “We look forward to working with Epic Games to shape this exciting and playful future.”
Tim Sweeney, Founder and CEO of Epic, added, “The Lego Group has captured the imaginations of kids and adults alike through creative play for nearly a century, and we’re thrilled to come together to build a space in the metaverse that is fun, entertaining, and made for kids and families.
Epic Games noted that in 2020 it acquired SuperAwesome, a company that developed technology designed to provide safe digital engagement with children under 16.
(Above photo: Warner Bros. “The Lego Movie”)