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Leone Alato USA launches new website and senior executive on the same day

November 14 – New York – With a vision to create a fresh, modern and accessible experience for wine professionals and consumers, LeoneAlatoUSA.com wlive on September 1, 2022.

Leone Alato USA’s marketing department engaged Twin Advertising of Rochester, New York and their web development partners, Evolution Marketing, and then worked closely with their parent company, Le Tenute del Leone Alato, to create a unique site that offers important features for all audiences:

  1. Brand consistency: elegant branding in line with the European parent company
  2. Easy navigation: technology used only to make content more accessible, never to bog down the user experience
  3. Essential Resources: Sellers, distributors, retailers and consumers can easily browse the Leone Alato USA portfolio and quickly access fact sheets, bottles and labels for all wines.

“One word. Amazing,” says Kevin McCracken, CEO of Summit Spirits & Wine. “We are very pleased to represent and help grow the Leone Alato USA portfolio in the great state of Nevada.”

“I am so happy that our brand is represented as it should be, with all the important information about the wineries we work with,” says Elizabeth Smith, brand and marketing manager for Leone Alato USA. “The site is not only more functional, useful and representative of our business, but we have so many other plans for the future, including a blog starting in November and bigger surprises to come in 2023.”

Beyond the website, people can follow Leone Alato USA at @LeoneAlatoUSA on Facebook and Instagram, and Leone Alato USA Wine & Spirits on LinkedIn.

Robert Falvo appointed National Sales/Account Director on September 1, 2022

Bob Falvo recently joined Leone Alato USA from Wine.com, where he served as Senior Director of Wholesale Development. His previous positions include Senior Vice President of Sales for Trinity Beverage, Senior Vice President of Sales for LCF Wines, COO/Partner of PL360 Beverage Partners and Vice President of National Accounts for WJ Deutsch & Sons. Earlier in his career, Bob held the position of National Sales Manager at Coors. Bob holds an MBA in Management and a BS in Marketing from Bryant University.

“I have great respect for Leone Alato USA and see tremendous opportunities ahead as the business is positioned to grow on many levels,” says Mr. Falvo. “I truly look forward to working with Leone Alato USA’s outstanding team of professionals and outstanding supplier and wholesale partners.”

“We are thrilled to have Bob on our team,” said Elizabeth Smith, Head of Brand and Marketing, Leone Alato USA. “He brings a wealth of experience and deep and valuable industry relationships. It was great to see the things he has already accomplished during his short time with the company. »

About Leone Alato United States

Producers include Bentu Luna (Sardegna), Bonaventura Maschio (Veneto), Borgo Magredo (Friuli), Bricco dei Guazzi (Piemonte), Caccia al Piano (Toscana, Bolgheri), Cantina Fiorentino (Puglia), Cantine Europa “John Dapetrosino” ( Sicilia), Certosa di Belriguardo (Tuscany), Costa Arente (Veneto, Valpolicella), Di Meo (Campania), Distilleria Trussoni (Piedmont), Familia Cassone (Argentina), Fattoria di Grignano (Tuscany, Rufina), GiA (Piedmont), Giacosa Fratelli (Piedmont), Grottaia (Tuscany, Bolgheri), Madonna Nera (Tuscany, Montalcino), Michele Castellani (Veneto, Valpolicella), Palazzo (Tuscany, Montalcino), Pinino (Tuscany, Montalcino), Poggiobello (Friuli), Tenuta Gorghi Tondi (Sicily), Tenuta Sant’Anna (Veneto), Tenuta Ulisse (Abruzzo), Torre Rosazza (Friuli), V8+ (Veneto) and Vivera (Sicily).