London, United Kingdom – October 22, 2022 – Our society is going through difficult financial times, the effects of which will be felt by everyone, consumers and business owners alike. In times like these, we need to do everything we can to give our business an edge and give customers a reason to come to us rather than the competition. It is for reasons like this that SEO remains a safe bet in times of recession – in fact, it is a very wise decision. So if you’re looking to brand your website as quality, while increasing overall traffic, an SEO-focused content marketing strategy is the way to go. But it might not be as simple as you think!
The Digital Marketing Brains outlined 7 of the biggest SEO content marketing mistakes companies make in their blog titled “7 Common Content Marketing Mistakes and How to Avoid Them“. The 7 biggest mistakes people make in this area include, but are not limited to: not properly targeting the right audience for your business, neglecting SEO in your content strategy, and not taking advantage of link building. Check out the full list and learn about all these errors in more detail on the blog.
Speaking of the ultimate SEO content marketing sins, Samantha Lyon, senior digital PR and content marketing strategist at The Brains, says:
“There is this common myth that consistency is the only thing that matters when it comes to content marketing. Yes, it’s a good idea to update your blog regularly as it can help you rank for valuable keywords, while driving more traffic. But there’s so much more than that, that’s why it’s a full-time job! You need to know what keywords you’re looking to rank for each blog – you You also need to know where to place those keywords. You need to know how to write content so that it is SEO friendly. You need to keep metadata, internal and external linking, and image optimization in mind. must have a compelling call to action. But more than that, many companies miss out on content marketing opportunities by not regularly optimizing their on-site copy, knowledge bases, or social channels. Along the way, it is essential to always urs tie it to solid data – what content is performing well and how could it do better? This is what makes a good content marketer hard to find. They have to be that delicate balance between creativity and analysis. – Samantha Lyon, The Brains
The Brains is a leader in digital marketing and SEO agency in London, focused on strategies that deliver unbeatable return on investment and long-term business success. The Brains offers PPC, SEO, content marketing, and lead generation services, among others. If you’re looking for help with your content marketing, contact The Brains today.
For more information please contact:
Jonathan Lemer, Director, The Brains
E-mail: [email protected]
Telephone: 0333 050 7328