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Meet consumers where they are with the launch of the Cleaning DTC site


By Maya Reinholdz, Brand Manager

Innovation at Clorox has a broad definition, driving us to go beyond creating superior products to provide solutions to ever-changing consumer needs. Since the start of the pandemic, online shopping has increased dramatically, with 67% of millennials buying directly from brand-operated sites. So we’re meeting consumers where and when they want to shop with the launch of our first-ever direct-to-consumer cleaning site on

Backed by data and testing, the DTC site seeks to demystify and simplify cleaning for the next generation of consumers. Using an online quiz, they’ll find the right cleaning products to meet their needs, including a collection of exclusive cleaning packages and a package creation feature that allows for customization. (A bonus: every package is 10% off.) This complements the services offered by our valued retail partners and gives people even more opportunities to customize their cleaning needs.

Selling directly to consumers in a unique way is an important step in our journey towards innovative experiences – a strategic goal for us at Clorox. We’ll continue to evolve with new products and even more ways to shop as we add features like subscriptions and social commerce. The site will be a constant learning laboratory and testing ground as we seek to better meet people’s needs.


IGNITE Strategy, Innovation