We can’t wait to bring you kasta here in Fargo-Moorhead! We loved their beautiful, clean, minimalist jewelry and the creative duo behind – Kelly & Jessie.
Tell us a bit about yourself:
Kelly: I was born and raised in Minnesota, but now live across the river in Fargo with my husband, two young daughters, and our rag doll named Princess Fluffy Marshmallow.
I have worked in the field of elderly care for over 15 years in retirement homes, hospices and home care while making and selling my art creations online, in cafes and shops. I love the color and the way it changes a moment or a mood. Visitors to my house are greeted by a bright yellow door and lots of bold tones.
I joke that art is my therapy. My friends and family will tell you that I am happiest when I create something and my hands are full of paint. People have always asked me how I got so creative, and I like to tell them that I ate glue when I was a kid.
Jessie: I live in Moorhead, Minn., With my husband, our school age son and a variety of pets. We also have a daughter in college. I work full time managing the histology lab of the NDSU Veterinary Diagnostic Laboratory.
I am passionate about home design, DIY, woodworking, blogging, painting and finishing, home improvement and basically anything that involves construction and creativity.
For the past 10 years my wood and furniture designs through my business, de-uglied designs, have been showcased in local boutiques and publications and even won the 2015 General Finishes National Design Competition in the category of the best staging.
For me, having a creative outlet is about as important as air and food, and I tend to approach my endeavors with an obsessive degree of enthusiasm, some might use the word “obsession”.
Describe what you create under kasta?
We create handmade, modern and minimalist concrete jewelry that blurs the lines of architecture and fashion. Each creation is surprisingly light, weighing only
a fraction of an ounce and is completely unique from one piece to another. At kasta, we celebrate the beauty of our individuality, and this is what makes concrete such a remarkable medium in which to work.
Tell us where your name comes from?
The word “kasta” is an ancient Norse meaning “to throw in” or “to throw”. This is what we do – we create molds, take raw concrete and then pour it into a shape. We take that shape and turn it into something beautiful.
Because we like to do things a little off-center at kasta, we use a lowercase “k” in our company name to keep people on their toes, and if you look closely you will also see “JK” in our logo. .
Your favorite piece that you have created?
Kelly: My favorite piece is the first pair of earrings I have ever made. I always wear them all the time; I wear them today. These are circular dangling earrings with no added color. Just raw concrete that shows a unique texture and tiny imperfections that look beautifully unique – like a wearable piece of art.
Jessie: It’s hard ! Concrete jewelry in contrasting colors is fun and playful, and raw concrete and metallic gold jewelry is modern and chic. If I had to choose one to represent our brand, I guess I would go for the mica pendant necklaces, they are unique and classic. But you will see me the most in our earrings, I love them all!
What is your favorite thing about having your own business?
Being creative breathes life into both of us. Working with a best friend on media we love is one of the best decisions we’ve made in a long time.
What is the most difficult thing?
Kelly: Try not to let outside voices impact our vision. As creative perfectionists, we have so many ideas. It’s hard to hold back, control yourself, and focus on one thing at a time.
Jessie: Being seen ! What people don’t realize when you own a small business online is that you’re not just creating a product, you’re a web designer, photographer, buyer, accountant, delivery service, and more. a marketing specialist. We are constantly striving to improve in these areas, especially marketing.
What do you expect from your business in 2021?
Introducing the kasta to more people and bringing other elements to our designs such as wood, metals, aggregates and new colors. We have only scratched the surface.
Which word best describes you?
What advice would you have given yourself 10 years ago?
Kelly: You don’t have to choose just one thing. You can indulge in hobbies and different businesses all your life. Don’t be afraid to try new things to see what sticks. Accept your “weird”. Have fun and never grow taller.
Jessie: Over the past 10 years, alongside a full time career, some of my creative endeavors have included entrepreneur, furniture restorer and painter, carpenter, interior designer and remodeler, writer, blogger and now jewelry designer, maker and co-owner. of a small business. While I think it’s admirable to model hard work and drive for your kids, I think I would say to myself just relax and enjoy my family and maybe choose a path.
Where can people find your work?
We are active on social media and plan to participate in a handful of pop-up shops and events each year. We are also very happy to sell our products at Unglued in downtown Fargo.
How can our community support you – especially during this time of pandemic?
Give love to any business you follow on social media by interacting with them and their posts. It’s huge for small businesses. Every time we make a sale, a real person from Kasta does a happy dance.
Website / social to keep in touch:
TIC Tac: @kastadesigns