It didn’t take long. Less than a day after changing its name to Meta, the company formerly known as Facebook announced the acquisition of Within, a startup specializing in fitness-related virtual reality applications.
In offers a variety of virtual reality experiences, but its flagship product is a workout app called Supernatural which is often described as a fitness-focused version of the popular beat Saber rhythm game thanks to its combination of musical exercises, expert coaching and other features that complement its fun approach to convince people they need to train in VR.
Supernatural debuted on the Oculus Quest platform in April. Now it will outlive that platform – or at least its branding – as Meta prepares to replace the Oculus brand in 2022. Within CEO Chris Milk and Chief Fitness Officer Leanne Pedante noted in a blog post saying that “the Supernatural you helped shape, and the Supernatural you came to love, is here to stay.”
TechCrunch reports that Supernatural is set to continue operating under the Reality Labs division of Meta. Within staff will also work with existing Meta employees, according to Within Play vice president Jason Rubin, who appears to be already bracing for countless questions about how the acquisition could prevent other businesses from thriving in the “metaverse”. “.
“Together, we will also explore ways to improve future hardware to support VR fitness applications, encouraging other developers to bring new fitness experiences to VR,” Rubin noted in a blog post. “We believe that fitness will be a huge success in virtual reality where several third-party fitness applications can be successful. (However, Meta doesn’t have the best record when it comes to claims like this.)
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Neither Meta nor Within have revealed any additional details about the acquisition. TechCrunch claims Within has raised over $ 50 million in funding since its inception in 2015. Presumably, the venture capitalists that have backed the startup will see a good return on their investment given the CEO’s stated commitment. of Meta, Mark Zuckerberg, to develop his vision of the metaverse.
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