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New Spotify Tickets presale site sells concert tickets directly to fans

Image credit: Spotify

You can now buy tickets for upcoming concerts directly from Spotify – with some limitations.

A new site has been launched dedicated to Spotify presale concert tickets. As music ally point out, for now the test site will focus on exclusive tickets for a select number of Spotify artists before they go on general sale.

As the ticket site is a test, the first selection of artists selling tickets through Spotify was small and included Annie DiRusso and TOKiMONSTA.

A Spotify account is required to purchase tickets through the Spotify Tickets site.

And once the pre-sale tickets are gone, they’re gone – you’ll need to hit the Find Tickets button to buy tickets from one of Spotify’s retail partners.

The feature is hosted by Spotify, but prices will be set by the organizer, although Spotify will charge a booking fee. There are no physical tickets. Purchases will be listed in the My Orders section of the website.

My Orders tab on the Spotify Tickets pre-sale test site.

Why is the launch interesting? Spotify Tickets is the first time Spotify has explored ticket sales without partnering with a third party. Previously, Spotify only worked with an intermediary like Ticketmaster, See Tickets, or Eventbrite, helping users discover concert dates and connect for purchase.

Music streaming platforms like Spotify give you access to more music than you could ever dream of, but there’s no substitute for watching an artist perform live in front of you. Spotify already has a “Spotify gig near me” feature – its recently revamped in-app live event feed that shows users upcoming shows from artists you’ve listened to in the past.

As the new ticket site is currently in test mode, for most events you still follow the link from the show page on the Spotify Live Events feed to an external site to purchase your tickets.

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