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“Not interested” in an Instagram post? Soon you will be able to express it on the platform

Social media giant Meta said it was testing two new features on Instagram. Now, media platform users can mark posts as “Not Interested,” the company said in a blog post.

By marking “Not interested”, Instagram will immediately hide these posts and refrain from showing users similar content in the future.

“Taping Not Interested will immediately remove the post from your feed and we’ll suggest fewer similar posts in the future. When you see a post you’re not interested in, tap the X in the top right of the post. Alternatively , you can tap the three-dot menu and then Not Interested,” Meta said.

On top of that, Meta also announced that it is testing a feature where users can tell Instagram they don’t want to see suggested posts with certain words, phrases or emojis in the caption or hashtags. This feature can be used to stop seeing content that is not interesting.

Instagram is a popular media platform for sharing photos and videos and is owned by Meta. Lately, Meta has introduced several features indicating its evolution towards a video-centric platform. The move drew criticism from many users, including celebrities like Kim Kardashian, who accused Instagram of trying to become like video platform TikTok.

The backlash had forced Instagram to roll back some of the features it had launched. It had suspended full-screen video and photo post testing. Instagram head Adam Mosseri in a video post said the social media platform was experimenting and would continue to support photos as it was part of Instagram’s legacy.

In a latest development, Meta is now considering adding more paid features to Instagram and other platforms like Facebook and WhatsApp, Reuters reported. It will also set up a new group for these new features, Reuters reported. “Any new product will be complementary to our existing advertising business,” a Meta spokesperson told Reuters.


    Multimedia journalist with over nine years of experience in print, television and digital media. Books, politics and cinema are an integral part of life.
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