Global TV Station Market Report by The Business Research Company 2022 – Global Market Size, Trends and Forecast 2022-2026
LONDON, GREATER LONDON, UK, February 7, 2022 /EINPresswire.com/ — The growing demand for high-definition content and advertising is the key driver for the growth of the global television station market. The demand for high-quality OTT TVs such as HBO Go and others is growing as customers choose high-quality videos and content. In addition, one of the insights into the TV station market is that companies are focusing on increasing sales through advertising as TV is the most influential outlet to target wider audiences and future customers . According to the latest figures from the Regular Media Survey, TV ad sales increased by 7.1%. One of the innovative companies, iSpot, places a TV banner in another area: the potential for targeting and monitoring advertiser-defined audience segments across the TV ecosystem. Hence, the growing demand for high definition content and advertising is expected to drive the growth of the TV channel market.
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The global TV station market size is expected to grow from $113.55 billion in 2021 to $122.39 billion in 2022 at a compound annual growth rate (CAGR) of 7.8%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $157.57 billion in 2026 with a CAGR of 6.5%.
The major players covered in the global television station market are A&E Television Networks, AT&T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation and RTL Group.
The emergence of new technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee guidelines, which specify precisely how TV signals are transmitted and interpreted. The main advantage of ATSC 3.0 is image quality including high dynamic range (HDR), wide color gamut (WCG) and high frame rate (HFR) which are changing the market outlook of stations of TV. In addition to image and audio enhancements, ATSC 3.0 also helps you watch transmitted video on portable devices such as phones and tablets as well as in cars. Samsung has revealed it will support ATSC 3.0 in 13 of its 8K TVs in 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter developed an ATSC 3.0 set-top box that can connect to TVs via HDMI.
The global TBRC TV Station market report is segmented by Type of Public Broadcaster, Commercial, by Platform into Digital Terrestrial Broadcasting, Satellite Broadcasting, Cable TV Broadcasting Services, Internet Protocol Television (IPTV) ), over-the-top (OTT), revenue model subscription, pay-per-view, pay-per-view, advertising.
Western Europe was the largest region in the content streaming market in 2021. Eastern Europe is expected to be the fastest growing region during the forecast period. Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Global TV Station Market Report 2022 – By type of broadcaster (public, commercial), by platform (digital terrestrial broadcasting, satellite broadcasting, cable television services, internet protocol television (IPTV), over-the-top television (OTT)), by revenue model (Subscription, -by-View, On-Demand, Advertising) – Global Market Size, Trends and Forecasts 2022-2026 is part of a series of new reports from The Business Research Company that provides an overview of the TV station market, forecasts TV Station market size and growth for overall market, TV Station market segments, geographies, TV Station market trends, TV Station market drivers, the constraints, revenues, profiles and market shares of the main competitors.
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