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Propagate Content elevates Leili Mostajeran to lead Middle East – TBI Vision

Jane the Virgin (MBC)

Incalculable Producer Propagate Content has beefed up its business affairs manager for the West Coast of the United States to oversee the company’s operations in the Middle East.

Leili Mostajeran becomes Managing Director Middle East and will lead Propagate’s content relations and strategic partnerships in the region, working with President of Distribution Cyrus Farrokh. He will continue to oversee global distribution, sales and formats.

Mostajeran will retain responsibility for commercial affairs, but will be based in Los Angeles and Dubai. Mostajeran – who took his most recent post in September – and Farrokh both report to Drew Buckley, group president and COO at Propagate.

Content sales and format sales in the Middle East will continue to be managed by Propagate International, led by Isabelle Blog-Azoulay, recently appointed Executive Vice President and Head of Formats, who joined ITV Studios in October, and the sales manager Dan Thunell, who reports to Farrokh.

Mostajeran joined Propagate in 2018, having served as senior business and legal counsel for Critical Content and Gurney Productions, owned by ITV Studios.

Buckley said “Leadership and a deep understanding of our Mostajeran business will be essential as we seek to maintain strong ties in our global offices.”

Propagate Content, whose president resigned earlier this year, is behind a local version of the Fashion star format for Dubai1, while Jane the virgin was remade by S Productions for MBC. The company was founded in 2015 by former Nat Geo chairman Owens in partnership with A + E Networks.