Régie.ai, the GPT-3 The SaaS-powered platform that elevates organizations’ sales and marketing content across teams and media, announced it raised $10 million in Series A funding. Scale Venture Partners led the round, with participation from Foundation Capital, South Park Commons and prominent angel investors.
The funds will be used for product development as the company continues to add functionality to its platform. A first-of-its-kind offering designed specifically for enterprise sales and marketing teams, Regie.ai uses generative AI to make it easier than ever for businesses to automatically generate quality text and content, store it for message sharing, approval and consistency across teams, export footage to business engagement platforms and suggest copy enhancements based on campaign results.
Demand for Regie.ai is growing rapidly as businesses have a wide range of ways to communicate with their customers, including email, social media, SMS, podcasts, online advertising, and more. Since businesses have so many platforms and mediums to talk to their customers, it’s a constant challenge for content marketers, sales development representatives (SDRs), and sales reps. account executives (AEs) to consistently produce compelling content to reach their customers.
Because copywriting quickly becomes unmanageable and unproductive when spread across multiple teams, some companies are turning to outsourced copywriters or agencies to write their email sequences, SMS campaigns, call scripts, and their social media ads. But outsourcing creates significant organizational challenges and fails to effectively align written communications with business results. Keeping messaging consistent and constantly updated is a significant challenge. Regie.ai provides a cohesive platform that makes content creation and management simple and efficient.
“Regie.ai has solved one of the biggest problems for all businesses: how to manage their content so they can communicate better with customers,” said Srinath Sridhar, CEO and co-founder of Regie.ai. “We apply highly advanced generative AI systems to optimize all content workflows for go-to-market teams and make copy creation not only more efficient but more impactful.”
A new way of thinking about copying for teams
Regie.ai enables organizations to create copies, at scale, for the dozens of platforms they use to reach their many target customers. It leverages generative AI for consistency, speed, and quality, and copy follows workflows for sharing, commenting, and approving.
Regie.ai currently offers four products that meet the content needs of the entire Go-To-Market (GTM) team, including:
- Blogs, social posts and more: Content creation is slow, manual and expensive. Regie.ai composes original, SEO-optimized content in 80% less time with the only generative writer built for marketers and salespeople.
- Sales sequences: With Regie.ai, GTM teams can easily create custom sales sequences in minutes using generative AI and best practices, making it simple to write sequences.
- Content management system: Teams can leverage content that has proven to be effective to maximize impact and execute it consistently across the revenue team. Regie.ai’s content management system eliminates the need for additional expensive software solutions.
- browser extension: Regie.ai arrives directly in the user’s inbox to analyze emails, access important documents, find a prospect, etc., without switching tabs or playing the game of copy and paste.
Regie.ai tracks over 35 million individual emails spanning thousands of sales footage, with language patterns recycled across these campaigns to produce flawless content of the same quality as crafted footage. Its systems run on a significant portion of the web to understand and write for the entire GTM team.
The platform currently supports more than 75 SaaS clients, including AT&T, Crunchbase, Sophos, Auth0, etc. It also integrates with sales engagement platforms like Outreach.io, SalesLoft, and Hubspot.
“Regie.ai allowed us to hone a new marketing team with minimal client writing experience into a team that was writing client emails that exceeded industry standards within days,” said Andrew Major, Associate Director marketing at AT&T. “In a market where competition for talent is at an all-time high, it’s a tool that makes it possible to work better, faster.”
“Regie.ai is useful for anyone trying to increase sales development. With new reps, there is no guarantee who will succeed,” added Will Reyes, SDR Manager at Crunchbase. “Regie.ai provides a good baseline and sets us up for consistent results. That alone is a victory.
The right combination for success
Regie.ai was founded by Dr Srinath Sridhar and Matt Millen. Together, Sridhar and Millen bring a wealth of AI and sales experience, enabling them to create a transformational product. Dr. Sridhar was previously co-founder of BloomReach and Onera, and Millen was previously C-Level in sales, growth and revenue at companies like Outreach.io (where he grew revenue from $5 million to 50 million), FLEXE, T-Mobile, Anthony Robbins Companies, Gateway Computers, and more.
“We strongly believe that cognitive applications solving real-world problems are transformational technologies, and Regie.ai fits perfectly with Scale’s generative AI investment thesis,” said Rory O’Driscoll, Partner at Scale. Venture Partners and new board of Regie.ai. member. “We regularly see the challenge that growing GTM teams face in creating consistent, quality content that matches the brand and the message. Regie.ai solves this problem, thanks in large part to the complementary journeys of Matt and Srinath.
Regie.ai is a GPT-3 powered SaaS platform that automatically generates copies, stores them for reuse across teams, exports footage to engagement platforms, and suggests copy improvements based on results in the countryside. Regie.ai’s product generates content for each stage of a sales sequence, including subject lines, cold emails, value propositions, sequence flows, call scripts, LinkedIn blog posts, follow-ups, etc. By connecting directly to CRM platforms like Outreach.io and Hubspot, Regie.ai is able to assess the performance of sales sequences and dynamically suggest improvements to the content library. Regie.ai replaces slow and inefficient outside writers and agencies that fail to iterate copy based on hard data.
Regie.ai’s 75+ SaaS customers include AT&T, Crunchbase, Sophos, Auth0, and more. Regie.ai was founded by Dr Srinath Sridhar and Matt Millen. Dr. Sridhar was previously co-founder of BloomReach and Onera, and Millen was previously C-Level in sales, growth and revenue at companies such as Outreach.io, FLEXE, T-Mobile, Anthony Robbins Companies, Gateway Computers, etc Regie.ai has raised a total of $10 million from Foundation Capital, Scale Venture Partners, South Park Commons, Day One Ventures and angels like Sriram Krishnan (Kearny Jackson), Manik Gupta (CPO Uber), Raj De Datta ( founder/CEO BloomReach ), and more. The company is headquartered in San Francisco, with a global employee base.