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Reinventing content – BW Businessworld

Video content creation is at an all-time high, while consumption is increasing given the work-from-home scenario. Trell is a leading platform that helps content creators communicate effectively with their audience, and in 12 Indian languages. It is a platform where users share their experiences in lifestyle categories such as personal care, food, technology, movie reviews, etc. After acquiring the required information, the user can purchase directly from its application called “Trell Shop”.

Launched in August 2017 by IIT Bombay alumni Arun Lodhi, Pulkit Agrawal and NITIE alumnus Bimal Kartheek Rebba, the genesis of Trell can be traced back to the founders’ singular awareness of the lack of meaningful content and the discovery being a challenge in the age of click-bait content on the Internet.

The journey so far

“My love for technology and coding started when I was 8 years old. I started playing around and building what would look like accounting apps in today’s world, using languages ​​such as C++ to facilitate the accounting process of his family business,” says Trell, co-founder and CEO of Pulkit Agrawal. An engineering graduate from IIT Bombay, Agrawal was one of the top thousand application developers in the country at the time of the smartphone revolution. At Trell, he spearheads the company’s vision, strategic direction, technology initiatives and business development.

Bimal Kartheek Rebba, co-founder and COO of Trell is driven by his fascination with content in all its forms, as he says, “Ever since I was a kid, I’ve been passionate about content. I have constantly consumed content in different formats such as movies, shows, books, music and now mobile content that we see on our smartphones. Having worked with large companies as principal consultants such as ITC, GE and Infosys, he has developed leadership skills that not only motivate the entire team, but also inspire innovation.

The seeds of Trell were sown long ago when Rebba moved to Mumbai for college and he realized the diversity of languages ​​and people in the country, prompting him to think deeply about regional languages ​​and the need for make information accessible. He has traveled extensively within India to gain knowledge of various cultures and languages. He’s extremely forward-looking and working towards the next big thing thanks to Trell, which has evolved significantly over the past few years from a food and travel blog to a full-fledged mobile app.

Overcome the obstacles

However, the founders faced challenges that were conventional for other startups, as Agrawal notes, “Apart from that, some of the challenges we faced when we started Trell were how to build a team. agile that would take Trell to great heights, how to solve large-scale problems and of course, how to manage finances.” However, these initial setbacks were overcome and Trell managed to raise three rounds of funding, bringing the total funding at $62 million right now.

Today, Trell has become a key intermediary between brands, KOLs and users, and is on a mission to create a trusted ecosystem where millions of Indians can become micro-entrepreneurs and earn a sustainable source of income on Internet and has integrated over 600 personal care and beauty brands, with the most recent addition of Maybelline, L’Oréal and Garnier. Growing exponentially since inception, Trell has also seen 10-15x year-over-year growth and 30% month-over-month growth in transactions. It aims to create more than 40 million micro-entrepreneurs while aiming to cross 100 million monthly active users.