Salesforce announced the acquisition of Troops.aia revenue and communications platform that uses Slack and Microsoft Teams bots to display CRM data from platforms such as Salesforce.
Salesforce said in a statement that Troops and its team will become part of Slack — which it acquired in 2020 — when the deal closes in 2023. Terms of the deal were not announced, but Troops.ai had raised $19.4 million to date according to Crunchbaseincluding investments of Slack’s venture capital fund.
The purchase comes two months after Salesforce co-CEO Bret Taylor told analysts that Salesforce has “no plans for major near-term mergers and acquisitions”.
Founded in New York in 2016, Troops aims to help streamline the data management process and provide users with real-time insights from “systems of record” like Salesforce, Hubspot, and Zendesk, into “systems of record.” engagement” like Slack and Microsoft. Teams using software bots.
“We’ve been a leader in the industry, working with some of the fastest growing companies in the world, including Salesforce and Slack,” Troops CEO and co-founder Dan Reich wrote in a statement. blog post. “We’ve done this by providing real-time insights from check-in systems like Salesforce to engagement systems like Slack, bringing together the insights and actions that customer-facing teams need to close new business and supporting existing customers.
Since acquiring Slack, Salesforce has continued to benefit financially from the messaging platform’s continued popularity. In its latest financial results, Salesforce generated total revenue of $7.3 billion, a 26% year-over-year increase and the company said it expects a contribution of 1 $.5 billion in Slack sales in its 2023 fiscal year.
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