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Site and app improvements take the guesswork out of online shopping

The holiday season is one of the busiest times of the year for our customers. And when it comes to shopping online, customers want an exceptional experience that eliminates the guesswork and makes it easy to find the perfect item. They don’t want to buy a dress and have to hope it fits. They don’t want to buy a new toy and hope that’s what their nephew wanted. And they want to be able to shop with the certainty that their groceries are eligible for EBT or SNAP. Customers want to be able to shop with confidence.

That’s why, over the past few months, we’ve dramatically improved our site experience and launched new features for shopping on and our simpler, more attractive and more personalized application. That way, when customers are ready to go into vacation mode, we’ll be ready with their ideal digital experience, without crossing our fingers.

Improved register

We know a gift registry takes the guesswork out of shopping for couples heading down the aisle or welcoming a new family member, but what about all the other moments and milestones in the life ? Whether it’s a housewarming party, a new pet, or a birthday, our gift lists and registries will help you find the perfect gifts.

We recently updated our site experience to make the gift registry process simpler and easier. Registry experience upgrades include new recommended items, available on the web and coming soon to our app, making it easy for customers to start their registry by selecting from a list of the most popular and popular items. wanted on our marriage or baby registers; and Scan to Add, a new feature coming soon to customers. This feature allows customers to scan in-store items using the Walmart app and add them directly to a register, making it easier to shop online or in-store. We’ll even keep track of who bought what gift and when, so it’s easy to send a quick thank you to your donor.

We also think lists have the potential to be a big help when it comes to holiday shopping. Kids can make their lists on – “heart” items to quickly add to a list and share with friends and family so they know exactly what gifts to get, making it easier for them to choose a gift with confidence. . So instead of wondering if your nephew prefers Legos or Hot Wheels these days, you can simply select from his gift list, add to cart, create a personalized gift message, and make it his holiday. And that’s just the beginning – we’ll be releasing lots of new features, making the donation experience simple, accessible and more fun!

New Site Features

Custom Styling

When shopping for clothes, we know customers often wonder how to style a particular piece – what can they wear it with and how to accessorize it. Our new inline styling feature powered by Stylitics visual dressing and styling solution allows customers to complete the look. So whereas in the past a customer might be offered a dress, we want to take the next step and show the customer how she could dress that dress to suit her personal style or the occasion.

Another exciting upgrade is the Choose Your Own Design feature that we announced earlier this year on Now, when purchasing an item of clothing, a customer no longer has to guess what the item will look like on her body. Instead, she can choose a model that more closely resembles her proportions to give a better idea of ​​whether the item is murder or not.

An inclusive experience

However our customers pay for their food, we want them to enjoy convenient shopping options that fit their schedules. And we want to make the experience as seamless as possible for them. When shopping for groceries on, customers can select a filter to show only EBT- or SNAP-eligible items and can easily identify EBT-eligible products through badges clear on the article and search pages. Then they can simply use their EBT or SNAP Debit Cards to pay at checkout. So whether you’re looking for a holiday meal or one of over 100 dinners in between, we’ve got you covered.

To make our online shopping experience even more inclusive, we’ve made significant improvements to our Spanish language search experience on Customers can enable or disable translated query and search in Spanish for more than 600,000 of the most commonly ordered items.

Remove guesswork

The essence of all these enhancements takes the guesswork out of online shopping so customers can shop with ease and confidence, empowering them to make the decisions that are best for them. Of course, it remains crucial that we continue to stick to the fundamentals: quality items at great prices and convenient, flexible pick-up and delivery options.

Our goal is to create a seamless site and app experience that makes it easier for customers to find value and savings, whether they’re buying familiar weekly essentials or something new and different. More robust content on item pages (videos, images and more) ensures that when a customer lands on a product they’re interested in, they have all the information they need to purchase it with confidence .

Not only do these improvements make the e-commerce experience even easier and more convenient for our customers right now, but they also create a solid foundation that we can build on to accelerate the site experience in the future.