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Site speed: not just for SEO

I know, I know… another blog post from Yours truly, again talking about site speed! You could be forgiven for thinking that everything is about to get pretty technical and just a little pedantic (because it is), but stick with me!

We all know that site speed is an important part of SEO, contributes to user experience, and has gained prominence as a search engine ranking factor over the past few years. But did you know that even if you don’t include any SEO activity in your digital marketing strategy, you could still benefit from an improvement in your site speed?

Let’s take a look at the numbers

When it comes to emphasizing the importance of site speed to any website, there are 3 stats that really stand out:

These are pretty big statistics, taken from just one feature of your site. Considered only in relation to organic traffic, the importance of improving site speed couldn’t be clearer – a faster site is better for visitors, which is better for you.

Now consider that site speed affects ALL inbound marketing channels, and you will begin to understand the opportunity that increased performance offers.

Get the most out of your paid marketing

If paid marketing, such as PPC, display, or social advertising, is part of your digital marketing strategy, you are more than likely paying to drive visitors to your website in some form or another.

Getting visitors to your site, however, is only half the equation. Based on the stats above, you could potentially lose 37% of your visitors to bounces, even if they legitimately clicked on your ad and cost you money. You then potentially leave conversions to chance if the rest of your sales funnel isn’t optimized for speed.

Bottom Line: By improving your site speed, you could potentially get better results from your paid advertising without having to commit to increasing your advertising budget!

It’s not just paid marketing either. Any form of marketing that increases traffic to your website, whether it’s organic social marketing or email marketing, could see improvements if the site speed issues are resolved.

What can you do?

The first thing you need to do is test your site for speed issues, this will help you determine if any action is needed and the priority of resolving the issues. The good news is that testing sites are relatively fast, with actionable results often available in a very short period of time. Additionally, the most common site speed issues are often fairly straightforward to resolve, with improvements typically affecting the entire site at once.

If you don’t know how to test your site, don’t worry. Our team of SEO specialists have years of practice diagnosing speed issues and providing actionable recommendations, so why not contact us at 0845 485 4713 and make your website more effective for you?