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Spotify launches a new site bringing together its educational tools for artists

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By Chris Cooke | Posted on Monday, June 6, 2022

Spotify For Artists launched a new microsite last week that aims to offer tips and advice to music creators to help them advance in their music career.

Called In Focus, the new site primarily brings together existing Spotify articles, podcasts, videos and tools organized around the themes of music creation, music promotion, connecting with fans, generating revenue and understanding of the music industry.

In a blog post introducing artists to the new site, Spotify writes: “No matter where you are in your journey as an artist, we know that navigating your career is a complex journey that requires you and your team, constantly juggling more than ever.”

“Enter In Focus”, it continues. “It’s like an artist manager in your pocket, giving you the tools and guidance you need to achieve each of your career goals. Whether you’re looking to take it to the next level or get back to basics, just choose what you’d like to accomplish, and In Focus will put you on the fast track.”

It plugs into: “In Focus lets you focus on your goals by starting with a choice of five career categories: Create, Promote, Connect, Earn, Learn. Exploring each area unlocks a wide range of relevant tools, resources and advice from the Spotify For Artists team, industry experts and artists like Olivia Rodrigo, A$AP Ferg, Phoebe Bridgers and dozens of others. We’re committed to keeping In Focus fresh, so you can be sure you’re always getting the latest and greatest recommendations.”

You can access the new site here.



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