Artificial intelligence has made it possible to automate several marketing processes. But could it also take over content marketing?
AR and marketing automation have transformed digital marketing processes for good. When it comes to content marketing, AR helps you gain a competitive edge in the saturated digital marketing landscape. Through various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
Today, marketers can successfully transcribe their content into different formats. Some advanced NLP-based solutions can write articles on their own. AR and machine learning help you learn more about customers and build lasting relationships with them. According to a report According to Salesforce, high performing marketing teams are at least twice as likely to use AI in their marketing campaigns as low performing ones.
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Now let’s see how we can implement AI in content marketing and the benefits of AI in marketing.
AI in content marketing
Content marketing has evolved since its inception. According to the latest statistics, about 2.5 quintillion data bytes are created every day. With the rise of social media and IoT devices, this number is expected to increase further. To gain a competitive edge, you need to stay on top of these changes. This is where artificial intelligence meets content marketing.
The role of AI in boosting content marketing ranges from collecting and analyzing massive amounts of data to personalizing user experience and more.
Some of the main benefits include:
Automated content creation
Giants like Yahoo and Fox use bots to create content. It is thanks to AI that they can cover the latest updates and news so quickly. Artificial intelligence gives content marketers the ability to focus on difficult tasks without hampering post consistency.
Improve user experience through chatbots
AI-powered chatbots are software solutions that use machine learning and NLP to mimic human conversation. Today, they are a perfect customer support channel. However, chatbots not only help with customer support but also offer insights to align with your content marketing needs. Using data collected through chatbots, the insights can be used to make data-driven content marketing decisions.
Generate insights based on data
Modern consumers are tech-savvy. These know-it-all customers have learned to evaluate digital content. Your consumers don’t like to read a 500 word piece of useless content, they demand personalized content. Predictive intelligence helps you understand and meet these individualized needs.
AI and NLG Content Use Cases
AI bots create auto-generated content. This is done with little or no human intervention. These AI tools generate automated content using natural language generation (NLG). The main purpose of these technologies is to convert your data into readable, accurate and well-written content formats. Some examples are AI content creation, smart word suggestions, and highly targeted website content creation.
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AI tools for use in content marketing
Acrolinx is one of the most reliable AI-based content creation tools. Packed with multiple features, it has captured the hearts of top content marketers. For example, the tool can create your work, which means it can analyze and understand your company’s communication patterns.
2. Forge Items
Article Forge is a fantastic AI tool that writes itself. As one of the most impressive AI content creation tools, it produces quality content, automatically adds videos, titles and images to your articles and web pages. It can also create content for use in multiple languages.
3. Atomic Range
Atomic Reach is on our list because it can create data-centric content writing. Writers would agree with this – having fresh ideas on the plate helps create good quality blog posts and web pages. Atomic Reach helps content writers by analyzing multiple brands across different digital channels and comes up with smarter blog writing ideas.
4. Ghost Writer
Ghost Writer is for content marketers who want to create content in seconds. This tool is an AI-driven software creating super engaging and relevant AI content with just a few clicks. Ghost Writer also offers an automated content creator that understands your style, your tone of voice and helps you write the perfect content for your audience.
INK is a popular ML content creation tool. INK helps you optimize your blog posts and website effortlessly under one platform. The best feature of this tool is that it has a mobile app and a WordPress plugin.
One question remains: does AI generate content to improve the user experience? Lately, we’ve heard about the negative influence of auto-generated content. However, to get the most out of these technologies, content marketers need to understand the full potential of NLG. Used strategically, these technologies such as augmented reality and automated content can improve the user experience in several ways. And that’s the ultimate goal.