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Ticketmaster cancels public sale of Taylor Swift tickets – Entertainment

After days of glitches and long waits from frustrated fans trying to buy Taylor Swift tickets during pre-sale windows, Ticketmaster announced on Thursday that it was canceling the public sale scheduled for Friday.

“Due to extraordinarily high demands on the ticketing systems and insufficient ticket inventory remaining to meet this demand, Friday’s public sale for the Taylor Swift | The Eras Tour has been cancelled,” the broker tweeted. Ticketing.

It was not immediately clear whether that sale would be postponed or how many unsold tickets remained. Ticketmaster did not immediately respond to a request for clarification from AFP.

“I have absolutely NO idea what to do right now,” said 23-year-old fan Cody Rhodes, whose cousin had a presale code earlier this week, but after waiting five hours, he been kicked out of the queue.

“Ticketmaster’s statement was so vague. They said [it was] cancelled, not rescheduled, so now I wonder if there are any tickets left to sell,” the 23-year-old told AFP.

He doubted his ability to afford to resell tickets for up to thousands of dollars, but said he would probably try.

“It really sucks that Ticketmaster handled this situation so badly,” Rhodes said.

In a blog post, the company said that on Tuesday more than 2 million tickets had been sold for Swift’s series of shows that were due to begin in March, the most tickets ever sold for an artist in one day.

More than 3.5 million people pre-registered as “verified fans”, a system intended to keep bots out, and some 1.5 million people subsequently received pre-sale codes to buy tickets.

But Ticketmaster nonetheless cited a “staggering number of bot attacks” as well as codeless fans trying to buy tickets, meaning their site received 3.5 billion system requests, they said, either four times the company’s previous peak.

“Even when strong sales demand is going perfectly from a technological standpoint, many fans end up empty-handed,” Ticketmaster said.

“Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows [almost 20 times the number of shows she is doing] […] it’s a stadium show every night for the next 2.5 years.”

Undo the merger?

The debacle has rekindled concerns about Ticketmaster’s privileged position in the ticketing industry.

The company – which is owned by event promotion giant Live Nation – is a dominant force and for years concert goers have complained about hidden fees, skyrocketing costs, rampant scalpers and limited tickets due to pre-sales.

A number of lawmakers questioned the 2010 merger of Ticketmaster and Live Nation, with some calling for investigations into the state of industry competition.

Tennessee Attorney General Jonathan Skrmetti, meanwhile, expressed concern about the pre-sale and said “he and his consumer protection team will use every tool available to ensure that no consumer protection law has not been violated”.

In recent months, a number of antitrust and consumer protection groups have launched a campaign “to investigate and untie the 2010 Live Nation-Ticketmaster merger”, claiming that his vast power in the industry allows him to “increase ticket prices, tackling costly waste fees and exploiting artists, independent venues and fans”.