After being fined 150 million euros in France by the data protection authority, Google has implemented a “reject all” option for cookies across Europe. Google and Facebook, now Meta, have been accused by the Commission Nationale de l’Informatique et des Libertés of making it difficult for consumers to refuse internet tracers. Cookies are small pockets of data stored in the browser that allow websites to determine whether or not you have visited them. It helps businesses track customer preferences, but if misused, it can be used for malicious purposes.
The company said it made all three buttons the same size and shape and the buttons would be “prominent”. Google explained the changes in a blog post, saying it was committed to “adhering to the standards of these updated guidelines and working with a number of these authorities.” Also read: ‘Sitting on a couch…’: what the former Google CEO said about working from home. Anyone visiting Google Search while signed out of their account or in incognito mode will see the new consent choices
The French data protection agency said Facebook and Google had deliberately made it difficult to reject cookies, forcing users to go through a lengthy process if they wanted to reject all cookies. On the other hand, accepting cookies only required one click – “accept all”. Google has now streamlined the process and introduced three buttons that allow users to “accept all” cookies or “reject all”. A third “more options” button will be used for advanced settings, which can be activated individually.
The changes have already been implemented in France and Google said it would be “to extend this experience to the rest of the European Economic Area, the United Kingdom and Switzerland”. Soon, users in the region will have a new choice of cookies, which can be accepted or rejected with a single click. Google and Meta have come under increasing scrutiny around the world for data protection and anti-competitive practices and have also been hit with hefty fines for violations.
Summary of news:
- To fight against illegal content, the EU has implemented new Internet restrictions for Google and Meta
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